Blogs have become more authoritative over the years, giving bloggers the power to become online influencers. There are billions of bloggers around the world; among those blogs, there are some that have high authority and influence in different communities and individuals. Blogger outreach can be a tedious journey, but also can feel fluid, effortless and rewarding when done right. Here...
Rel= tags are SEO elements that when used properly, can help you provide important information to search engine crawlers. Unfortunately, rel= tags are often forgotten, creating missed opportunities in terms of taking control of a site’s pages. In this post, I will share with you what rel= tags are and how they can be used in specific situations to benefit...
David Ogilvy said direct response was his secret weapon. He said anybody interested in advertising should begin by writing direct response. He could read any copy and tell immediately if it was written by somebody who knew how to craft direct response copy, which is hard selling content that most people assume they have on their websites and landing pages....
A sports game is a lot like a website. Before Nathan Taitt, CEO of Blueprint, began discussing with Dana Barrett on her weekly radio show, the topic was sports. So let’s make the connection between sports and technology and yes, there are a lot of similarities! Just like a game of football, a website needs multiple components to create a...
The need for an efficient and effective production pipeline is huge for any video production company looking to maximize profitability and quality. The question is, how do you get one? While the answer to this question depends a lot on the needs and workflows of the company or individual asking it, there are many common ideas that will help...
This past weekend, while running errands, I noticed a new craft beer and growler storefront had opened up about a mile from where I live. My significant other, a big fan of craft and local beer, noticed too and immediately started searching for more information on the business. Even using very specific keywords, that business’ website showed up well below...
With the tools available to us in search engine optimization, such as rich snippets, media queries for responsive design and sophisticated conversion tracking, the line between SEO and development continues to blur. Keeping that in mind, I’ve compiled a list of resources I’ve used in the past to learn HTML & CSS, WordPress and jQuery & JavaScript. HTML & CSS...
In the ever evolving world of search marketing, there’s only one thing managers and strategists can expect; the unexpected. Just when the search ninjas and gurus of the world start feeling comfortable with the type of campaigns they develop and execute, search engines like Google go ahead and change the rules of the game. This time, the focus is on...
E-Commerce is a rapidly growing market in the business world. Why solely limit your reach to your local area when you can expand your range to include the whole world? In order to increase your audience through your website, you have to work the right strategy to ensure your site is properly represented through online search. Differences Between E-Commerce and Marketing...
In my last post, I discussed the way Instagram, separate from other social media networks, fosters almost instant intimacy and how its hashtag system makes it easy for users to engage with your brand. Now, it’s time to talk about how to make the most Instagram’s marketing potential. How To Use Instagram To Market Your Beauty Brand The beauty industry...
