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Broad Modified Match Types – The Pros and Cons

November 28, 2012 By Blueprint Digital

It is not surprising that Google decided to relax its tight rules on match types recently. This move was not only relieving for internet marketing firms and companies, but also for local business owners as well. If you have no clue what match types are, you are in luck, I would be writing a full blog about it next week,...

Editing Techniques

November 27, 2012 By Blueprint Digital

Editing techniques are mostly based on the editing programs. Each program is different, but they are all very similar in a way. Software The major questions I asked, during my video production internship at Blueprint, were mostly about learning completely new editing software. In college, we learned on Adobe software (version CS3) and all of our editing was completed in...

The Four Steps to Pre-Production Planning for Video Film and Multimedia

November 20, 2012 By Blueprint Digital

Do you want to know the secret four steps to pre-production planning? In the fall of 2011, I started working at Blueprint as a video production intern. I immediately began doing some work for clientele that required full productions. The projects covered everything from the video shoot to the postproduction editing. Most interns at other companies do not get hands on...

Responsive Design: Tips and Tricks

November 18, 2012 By Blueprint Digital

Last week, I wrote about the basics on responsive design. The topic of responsive design is a relatively new one that started with the emergence of different mobile devices. Developing for mobile devices could be hard because of all the factors to consider, such as handling clickable phone numbers. Today I will share some tips and tricks to make the...

3 Ways to keep your code clean

November 16, 2012 By Blueprint Digital

There are always people who don’t care if their code is clean, for them what really matters is the code to work. But why you should bother to have or to clean your code? As a web developer at Blueprint I try to keep my code clean and simple because messy code is waste of time. There will be web...

No SEO, Not Even a Website – I’m A Local and Small Business

November 15, 2012 By Blueprint Digital

One of the things I enjoy doing is hanging out with small business owners.  I say “hanging out” because our gatherings are never formal and we do not have an agenda whenever we meet.  All of us seem to like this format as we’ve been doing it at least a couple of times per week for the last five years...

Choosing a Color Palette in your Website Designs

November 14, 2012 By Blueprint Digital

Along with logos, layout, and content, color can tell you a lot about the tone of the website. Choosing a color palette is important because you want to convey the right feeling to the user when they enter the site. An obvious example is the use of dark and light colors. Dark colors can emote intensity and toughness whereas lightness...

3 Things You Can Do To Improve Google Ad Rank

November 14, 2012 By Blueprint Digital

Improving and Increasing Adrank So you set up your google ad campaign and after sometime, your ads are not showing or have very low ad positions. There are a few things you can do to change this situation. Eventually, these steps can help increase your Quality Score too, which would boost your ad positions or ad rank. Keywords to Ad...

Coffee Making

November 12, 2012 By Blueprint Digital

So one thing I’ve slowly learned while being here is the art of making coffee.  I personally am not a coffee drinker, but I’ve had to prepare the brew for my fellow coworkers on many the occasion while working here.  Sometimes I’ll be complimented for making good coffee while other times, I’ll be told it could have been better. But I honestly...

Responsive Design: The Basics

November 11, 2012 By Blueprint Digital

As a web developer at Blueprint, my job is to turn beautiful designs into usable websites. One of the things I have been focusing on recently is mobile development, specifically responsive design. What is Responsive Design? Responsive design fits its name: it responds to different web environments. With the emergence of smartphones and tablets, it is becoming challenging for web...