In the life of a small business owner, the number of questions that are constantly being asked is endless. Is it time to hire another employee? Do I have enough business to pay the bills this month? Could I even handle more business right now? The list could go on and on… In this article, I want to answer...
The lack of conventionally heroic attributes defines the term anti-hero. A flawed hero is one who is less than pure or noble in their intention. The typical anti-hero is selfish, vengeful or sometimes even working for the forces of evil, but with underlying heroic qualities. A classic example of the anti-hero would include Han Solo. In the world of paid...
While my previous post about the connection between content and e-commerce focused on the importance of the relationship itself, I’m going to shift gears and discuss ideas that you need to think about when implementing said content on your site. Writing content for your e-commerce brand seems like a difficult task, as these types of websites are structured differently than...
This past Sunday, while watching Mad Men (love that show!), I saw a commercial for Adobe’s Marketing Cloud. Being a newcomer to digital marketing and SEO, I immediately began to wonder what exactly cloud marketing even is. I mean, I know what a cloud is in digital terms, but how is cloud marketing different from not – cloud marketing? So...
Every business owner is focused on obtaining the highest search rankings for their website. However, conversions are an equally important part of a search engine optimization (SEO) campaign. Conversion rates measure the high value actions visitors are taking on your website. Examples of high value actions include: Clicking on page Completing a contact form Signing up for a newsletter “Liking” your...
Think for a moment about how you receive most of your news each day. How much of it comes from online sources? Whether it’s stories shared on Facebook and Twitter or articles featured on web portals like Google News and Fark, consuming news has become a nearly seamless part of navigating the internet. In response, journalism is moving online, bringing...
Entrepreneurs and C-level executives are often hailed as visionaries full of novel ideas that will benefit customers, and believed to possess the passion needed to achieve legendary success. Many small business owners are trying to emulate that success, or at least expand their customer base to grow their business. For each of these efforts, content marketing has emerged as a...
Blogs have become more authoritative over the years, giving bloggers the power to become online influencers. There are billions of bloggers around the world; among those blogs, there are some that have high authority and influence in different communities and individuals. Blogger outreach can be a tedious journey, but also can feel fluid, effortless and rewarding when done right. Here...
Rel= tags are SEO elements that when used properly, can help you provide important information to search engine crawlers. Unfortunately, rel= tags are often forgotten, creating missed opportunities in terms of taking control of a site’s pages. In this post, I will share with you what rel= tags are and how they can be used in specific situations to benefit...
David Ogilvy said direct response was his secret weapon. He said anybody interested in advertising should begin by writing direct response. He could read any copy and tell immediately if it was written by somebody who knew how to craft direct response copy, which is hard selling content that most people assume they have on their websites and landing pages....
