A sports game is a lot like a website. Before Nathan Taitt, CEO of Blueprint, began discussing with Dana Barrett on her weekly radio show, the topic was sports. So let’s make the connection between sports and technology and yes, there are a lot of similarities! Just like a game of football, a website needs multiple components to create a...
The need for an efficient and effective production pipeline is huge for any video production company looking to maximize profitability and quality. The question is, how do you get one? While the answer to this question depends a lot on the needs and workflows of the company or individual asking it, there are many common ideas that will help...
This past weekend, while running errands, I noticed a new craft beer and growler storefront had opened up about a mile from where I live. My significant other, a big fan of craft and local beer, noticed too and immediately started searching for more information on the business. Even using very specific keywords, that business’ website showed up well below...
With the tools available to us in search engine optimization, such as rich snippets, media queries for responsive design and sophisticated conversion tracking, the line between SEO and development continues to blur. Keeping that in mind, I’ve compiled a list of resources I’ve used in the past to learn HTML & CSS, WordPress and jQuery & JavaScript. HTML & CSS...
In the ever evolving world of search marketing, there’s only one thing managers and strategists can expect; the unexpected. Just when the search ninjas and gurus of the world start feeling comfortable with the type of campaigns they develop and execute, search engines like Google go ahead and change the rules of the game. This time, the focus is on...
E-Commerce is a rapidly growing market in the business world. Why solely limit your reach to your local area when you can expand your range to include the whole world? In order to increase your audience through your website, you have to work the right strategy to ensure your site is properly represented through online search. Differences Between E-Commerce and Marketing...
In my last post, I discussed the way Instagram, separate from other social media networks, fosters almost instant intimacy and how its hashtag system makes it easy for users to engage with your brand. Now, it’s time to talk about how to make the most Instagram’s marketing potential. How To Use Instagram To Market Your Beauty Brand The beauty industry...
Now that you have finished creating your design, you are read to save. Like a kid in a candy store, you are presented with many different options on how to save your file. Just as different software is good at performing different tasks, the same principle goes for file formats. You wouldn’t use Microsoft Word to create a large table...
What determines online authority? For most websites, domain authority determines online authority. Domain authority is a logarithmic scale that measures quality of a website based on points. The higher the points, the better quality the given site is considered. For starters, it is easy to progress from a low score to a higher one, but it can be a challenge...
Conceptual models can help you think in new ways about familiar things. They give you tools to invent marketing ideas and write tremendous copy.“Tremendous” because the writing markets to real people and how they interact with your brand and its product. Conceptual models are fun, too. They give you an apparatus to think creatively but in concrete ways, steering your...
