Let’s face it, when it comes to marketing of any kind, the questions on any business owner’s mind are “Am I getting the return on my investment?” and more importantly “Are you getting my phone to ring?”. The Problem with Tracking Phone Calls Tracking the true result of phone calls generated from any advertising source traditionally has been a complex...
I’ve written before about the importance of keeping your audience in mind when you create content, but how do you identify that audience? How do you know what your audience wants and needs, and how they want it presented to them? The answer lies in the buyer persona. Simply put, a buyer persona is an archetype or model of your...
Every company seeks to have a recognizable brand that resonates positively with consumers. After all, the majority of your marketing dollars should aid in influencing a long-lasting relationship with your community outside of the products and services you offer. What better timing for the United States Soccer Federation to capitalize off brand enthusiasm after an exciting USA Women’s Team World Cup...
A great way to begin an SEO campaign is to start with a series of site audits, beginning with a Technical Site Analysis. This particular audit will allow you to identify technical shortcomings, which may be hindering your site from performing well online and ranking well in search engine results pages. From the results of your tech audit, you’ll be...
“What is the material that our software is made of?” Take a minute and look around the environment that you are sitting in. Now picture this, everything that you are looking at has been designed. Someone in some room has spent countless hours designing the objects that you are looking at. From the glass screen that you are using to...
“What can Brown do for you?” This memorable line is used in ad campaigns by the shipping company UPS to associate their big brown trucks with fast shipping and helpful customer service. It’s a good example of how color palettes do more than fill in a fancy company logo; in some cases they come to represent the company itself. Most...
For the video production work that we do here at Blueprint, After Effects is essential. In animation projects and graphics projects for live-action videos, After Effects works wonders in compositing and for other graphical post-production work. After Effects comes bundled with Cinema 4D lite, which as the name implies, is a scaled down version of C4D. It works well for...
Metro Atlanta has more than its fair share of highway traffic. My personal commute to the office is currently 65 miles one way; some days I spend two hours in the car going and coming, and other days its five, all of which depends on how bad I-285 is going around the city. My windshield time is spent mixed between...
In the age of information overload, it’s becoming increasingly difficult to get ideas conveyed to world audiences as users become more sophisticated, rebellious and impatient. So, how to present information in an intriguing and brief way (in other words, a way that audiences want to receive information) has become the holy grail that every marketer tries to find. After all,...
Last time on the blog, I wrote about 3 Reasons Why Your Business Needs PPC. I discussed how PPC provides immediate and measurable results while giving you the opportunity to build your brand in real time. But maybe you still aren’t quite convinced that PPC is right for your business or industry. If so, then you’re in luck, because today we’re...
