Having a contact form on your website is a great way to have interaction between your brand and visitors. When building a contact form, the key thing is to make it simple yet capturing only the information that your company needs. Don’t make it challenging for someone who wants to contact your company. The whole idea of a contact form is to lead to...
As a social media strategist, creating content is just a fraction of the battle. Proving that what you’re posting creates sales or drives customers to a website is the hard part! How do you take the mass of analytics Facebook spits out and turn them into actionable insights? We’ll take a look at my personal favorite key performance indicator and...
Be A Storyteller, Not A Salesman – Examining Androids Video Ad Campaign: Be Together Not The Same Android As A Company Android’s latest ad campaign is something special. “Be Together – Not The Same” is simple, catchy, describes their products/brand and above all, it tells a story. Not only is it a common ideal held world-wide, but it tells the...
WordPress has come a long way from its humble beginnings as a simple blogging platform. Released in 2003, WordPress powered over 13 percent of the world’s websites by 2011. By 2015, the number had risen to 26 percent. With over 55 percent of websites opting to use no CMS at all, that put WordPress solidly in the CMS lead at...
Previously I talked about the differences between the 2 top players when it comes to hosting video; YouTube and Facebook. Now we’re going to talk about 2 smaller players; Vimeo and Wistia. Their smaller size doesn’t mean they should be overlooked though, because they each have unique features the others don’t that can be very useful when creating beautiful video...
Have you ever noticed how people seem to be less embarrassed to admit they met their significant other through a blind date rather than online dating? If you think about it, they are basically the same thing. Someone or something is telling you that you and this person are a good match, yet one is thought of as more “taboo”,...
I have been designing consistently for four and a half years and have noticed some major global typography trends in marketing and in the social media world that we live in. We live in a DIY (Do It Yourself) era, where the popularity of handwritten fonts, indie and retro fonts has increased on marketing materials and websites. These font types...
Last week, our CEO Nathan, and I had the opportunity to present in Atlanta during a MasterClass. The focus of this half day of presentations and roundtable discussions was mobile. Certainly just the word ‘mobile’ is a broad subject, so the conversations varied from marketing tactics to app development to online reputation. 2015 has been the year of “mobile” with...
In my last article I shared a fairly detailed dissection of the attraction stage of the funnel, whereby I hypothesized that storytelling around the internal feelings and emotions of the target audience is critical to a campaign’s success. We had the privilege of working on a campaign in August for one of our regional clients where we specifically tested out...
Your logo is a visual representation of your company’s mission and ideals. As a business owner, you want that first impression to be smooth as well as memorable because a logo goes far beyond the initial impression. A strong and successful logo establishes an identity for your brand and organization. It can build consumer trust and loyalty, and provide the...
