Blog - Page 19 of 45 - Blueprint Digital Site

PPC Services in Atlanta, Now Certified – Premier

August 17, 2016 By Blueprint Digital

For some time now, Blueprint has been a part of the Google Partner network. As a Google-certified agency, the team of specialists at Blueprint help clients make the most of their online advertising efforts while building the foundation for their web presence.

Recently Blueprint was recognized for meeting the requirements of a top performing partner agency and awarded the distinction of Premier Google Partner.

According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.”

Is Your Content Hitting Its Target Audience?

July 29, 2016 By Blueprint Digital

You are at the podium about to give a well prepared speech. As you survey the audience you notice that they seem to be dressed less formally than you expected. As you begin to speak, members of the audience slowly get up and walk out of the room. Obviously something went wrong. It must have been something you said. Writing...

The Power of Empathy: Creating Content That Connects with Your Customers, Part 1

July 28, 2016 By Blueprint Digital

Empathy is having its moment in the spotlight — and for good reason. In our information economy, this soft skill can be the lynchpin that makes or breaks a content marketing campaign. In an age when online platforms and digital megaphones are ubiquitous, those who manage to elicit a sense of human connection are the ones who break through the...

How to Create Great Content that Generates More Leads, Part 1

July 20, 2016 By Blueprint Digital

Since the dawn of the Information Age, it seems that just about everyone has had their personal slice of the internet pie. With such an abundance of online content, it can start to feel like you’re trudging through an endless swamp of the bad before you get to the good stuff. But what exactly are the defining characteristics that separate...

How Seamless Email and Website Continuity Increases Customer Engagement

July 18, 2016 By Blueprint Digital

Email marketing can feel a bit like a heavy rainstorm for your customers with dozens of messages pouring into their inboxes daily. A seamless website to email user experience will help your emails stand out among the hordes of others waiting to be picked and clicked. The industry standard for open rate is 20% so that means that 80% of...

Do Likes Matter on Your Company’s Facebook Page?

July 14, 2016 By Blueprint Digital

One of the greatest forms of social currency today is likes on Facebook. To many, there is nothing more satisfying than seeing the little globe with a red number, preferably above 10, light up on their Facebook profile. Some people, and even companies, pay to generate artificial likes on their pages, hoping that the increased number of likes will draw...

How To Prevent Audio and Video from Becoming a Bad Marriage in Post Production

July 12, 2016 By Blueprint Digital

In video production, you will struggle to land a cohesive body of work without good audio. Ensuring you have perfect audio will optimize productivity and minimize the need to edit. Whether it be a commercial, film, wedding, or any special occasion, good audio with great footage is a necessary marriage of two very important dynamics in postproduction. Here are but...

Distinguishing Between Primary and Secondary Keywords for PPC Campaigns

July 8, 2016 By Blueprint Digital

Many factors should influence which keywords, or keyphrases, you focus on when building your PPC campaign including: search volume, competition, importance of a keyword to a client’s success, where a keyword falls within the conversion funnel, AdWords’ suggested bid, and more. It can be quite a challenge sorting through hundreds or thousands of keywords to decide which ad groups to...

Blueprint Named Top Google Tech Provider

July 7, 2016 By Blueprint Digital

Blueprint has been named one of the most promising Google Technology Solution Providers of 2016 by CIO Review. CIO Review is a leading technology publication that covers enterprise solutions. This recognition highlights Blueprint’s expertise in helping businesses leverage Google’s search engine and paid search advertising platforms to increase their visibility to potential customers. Our CEO Nathan Taitt was featured in...

Boost your Conversion Rate by adding User Flows to your Design Process

July 6, 2016 By Blueprint Digital

Conceptualizing and designing the user experience of a site or app can be a challenging part of the project for any web design project. Without proper planning and processes, you’re bound to run into trouble at a later phase. This leaves you having to stitch together concepts, ultimately leading to frail UX foundation and a poor conversion rate. Implement user...