The Atlanta Fire-Rescue Department recently celebrated the lives of 56 members of their ranks who lost their lives in the line of duty. In addition, the department also honored 20 fire department retirees who died since last April. Chief Kelvin Cochran stressed safety as their highest priority to the gathering of spouses, family and friends of the department. A role...
The concept of the buying funnel has been around for over 100 years, and with good reason: it’s easy to understand and it’s applicable no matter what your product or service is. However, a lot of people make the mistake of thinking the funnel stops at the point of action, or purchase. Sure, you could stop there. After all, the...
For the first time in three years, Pantone is releasing a new hue called Minion Yellow. Based on the Minions from the Despicable Me global film franchise, Minion Yellow is the first-ever character branded color. Read on to learn more about this new color and its influence in modern graphic design and visual marketing. Minion Yellow is a color that...
Okay, so maybe it’s not a secret, per se… But earning (and maintaining) a high quality score is the key element in keeping CPCs low; and it can be significantly more difficult than you may think. While Google uses several metrics to calculate each keyword’s quality score, in this article I’ll discuss the one thing that I’ve found to have the...
Let’s face it, when it comes to marketing of any kind, the questions on any business owner’s mind are “Am I getting the return on my investment?” and more importantly “Are you getting my phone to ring?”. The Problem with Tracking Phone Calls Tracking the true result of phone calls generated from any advertising source traditionally has been a complex...
I’ve written before about the importance of keeping your audience in mind when you create content, but how do you identify that audience? How do you know what your audience wants and needs, and how they want it presented to them? The answer lies in the buyer persona. Simply put, a buyer persona is an archetype or model of your...
Every company seeks to have a recognizable brand that resonates positively with consumers. After all, the majority of your marketing dollars should aid in influencing a long-lasting relationship with your community outside of the products and services you offer. What better timing for the United States Soccer Federation to capitalize off brand enthusiasm after an exciting USA Women’s Team World Cup...
A great way to begin an SEO campaign is to start with a series of site audits, beginning with a Technical Site Analysis. This particular audit will allow you to identify technical shortcomings, which may be hindering your site from performing well online and ranking well in search engine results pages. From the results of your tech audit, you’ll be...
“What is the material that our software is made of?” Take a minute and look around the environment that you are sitting in. Now picture this, everything that you are looking at has been designed. Someone in some room has spent countless hours designing the objects that you are looking at. From the glass screen that you are using to...
“What can Brown do for you?” This memorable line is used in ad campaigns by the shipping company UPS to associate their big brown trucks with fast shipping and helpful customer service. It’s a good example of how color palettes do more than fill in a fancy company logo; in some cases they come to represent the company itself. Most...
