There’s been plenty of research conducted over the past few years about Millennials, and how they differ from other generations – as decision makers, customers, and participants within their communities. Research suggests that by the end of 2017, Millennials will comprise of the largest online audience and will have more purchasing influence than any other generation, including Baby Boomers.
Within the next few years, Millennials will comprise of roughly half of the United States workforce. What this means for local businesses is that our traditional forms of marketing, adverting, and selling are going to change based on how Millennials respond to content, as well as convert into online customers. Millennials have different expectations and standards for marketing than past...
Millennials represent the largest population size in the history of the United States, comprising of over 92 million people. In 2017, the majority of Millennials are now between the ages of 25 and 31 years old. They are independent consumers who, for the most part, have a direct source of income.
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
A/B testing is proven to be a useful tool when it comes to video marketing. For the fundamental reason that it allows businesses to test multiple video concepts simultaneously to understand what strategies work best for driving engagement and conversions. To increase site traffic, reduce bounce rates, and maximize qualified conversions, A/B testing is a must.
Over the past decade, video content has taken over when it comes to businesses being able to connect with new, younger audiences and Millennials alike. Videos stimulate particular senses that allow businesses to create meaningful relationships and evoke consumer reaction. Although the format and messaging of each video campaign are tailored to satisfy specific niche interests, videos are a powerful...
Every smart business understands the importance of investing time and energy in providing superior customer service. When your customers aren’t satisfied with the experience your company offers, it can quickly get out of hand considering the number of potential consumers that can be affected through social media. According to research conducted by Zendesk, 95 percent of U.S. Millennials share their...
When it comes to Millennials and their online shopping preferences, websites that provide a seamless, transparent experience can reap the rewards that come from attracting the largest demographic in the history of the United States. This concept raises an interesting point for businesses that are interested in developing social media and SEO campaigns meant to attract Millennials from popular spaces...
Ensuring that you can maximize the opportunity presented with new leads derived from various digital channels is based on your ability to conduct A/B testing. Generating leads from social media, creating segmented e-mails that contain catchy subject lines, and running automated paid campaigns are not guaranteed solutions for achieving success or increasing online revenue. Working with an experienced Atlanta SEO...
The Millennial generation is the largest population in the history of United States accounting for over 92 million people. This is 15 million more than the Baby Boomers and almost 30 million more than the population of Generation X, according to research conducted by Goldman Sachs. This size presents significant opportunities for small business owners and brands when it comes...
