The guys at Google are very smart, but you do not need me to tell you that. It is an open secret that they go to extreme lengths to influence the decisions you make from the early stages of setting up a campaign, launching it and managing it. Today, I will discuss the business of how Google ‘tricks’ you into...
jQuery is a JavaScript library that is widely used in front end development today. jQuery is popular because it works with all major browsers and simplifies client-side scripting. jQuery also works in smartphones and tablets as opposed to Flash, which isn’t supported. jQuery enables some cool features such as slideshows and carousels, which are commonly found on the home page...
Nothing ruins a beautiful website design like an interminable loading time. If the site takes too long to load, users might decide against visiting the site and never even see your final design. Following these tips will decrease loading time. Optimizing Images Always save images as web-optimized images in Photoshop. Whenever possible, save them as PNG-8 format unless this significantly...
WordPress is a powerful CMS, and it happens to be my personal choice as a web developer. At Blueprint, I have a chance to do custom WordPress theme development for clients. Some custom themes are simpler than others, and that depends on the each clients’ needs. Sometimes, when I am working on a custom WordPress theme, I find myself needing...
Using Adobe Premiere Pro can have its drawbacks, but its seemless integration with After Effects makes it a fantastic solution for adding graphics and animation. These past couple weeks I’ve been using it to edit videos for clients at Blueprint. Getting started was a bit rough as the program was a little different from software I have used in the...
Blueprint recently aquired some new toys for the Video Production Department, including a new mac pro and a massive libarary of video and sound FX. For me it was like an early Christmas (or late depending on your perspective), as I work for the most part exclusively in video production here. I’m excited about the new mac, as it comes with...
Even the best PPC Account Managers are bound to make mistakes from time to time. It is also a bonus that paid search is forgiving and allows you to correct those mistakes before you spend a whole lot of money without any return. I will discuss 3 mistakes that some of us make while setting up paid search accounts and...
I love CSS, as you can tell from my blog posts on it such as font sizes in CSS and CSS box models. As a web developer focusing on front-end development at Blueprint, CSS, along with making custom WordPress themes, is my favorite part of development. Some CSS properties are used more often than others. Today, I will be writing...
Languages can be spoken. Languages can be signed. Languages can be written. There are romance languages, and there are Germanic languages. We use language to compose stories and shape fantastical worlds that never existed. We use other sorts of languages to create video games and build virtual worlds. You might stumble upon these virtual worlds each time you use a...
These days I think its pretty well undeniable that an online presence is becoming a key growth factor for many businesses, whether big or small, old or new. The question is, once you have a website, how do you get noticed amidst the ocean of other sites strewn across the web? There are many things that go into marketing a website,...
