Here are four traditionalย private school marketingย methods that will leave you with an empty budget and low enrollment.
Neglectedย Mailersย
People are finding ways to reduceย their use of paper, and marketing is no exception.ย Emailed receiptsย andย digital billsย are a few ways technology has reduced the amount of paper people touch each day.ย ย
With these technological advances, peopleโs willingness to open and read unfamiliar mail is at an all-time low. If you are sending snail mail, your content will fall onto the trash bins much more often than eager eyes.ย
Receding Radioย
For decades, radio was one of the most efficient forms of marketing. Listenersย tuned in toย one or two stations that playedย their favoriteย genreย of music. It was easier to sit through commercials whileย theyย waitedย for the music to come back.ย
In todayโsย on-demandย culture,ย peopleย want to hearย the songs, not the ads. Thisย ache for instantย access is resulting inย the majority ofย usersย signing up forย streaming services that haveย removedย ads. Radio is an expensive way to advertise and is reaching less and less people every year.ย
Powerless Television Adsย
Television used to be controlled by a few powerful networks,ย and viewers had no choice but to watch whatย wasย provided. Now,ย there are hundreds of channels,ย a multitude of streaming services, and a handful of unique content providers.ย
The people who watch standard television have the ability to record and watch shows at their leisure. This feature results in fast-forwarding through commercials,ย leading to many companiesโ ad budgets going to waste.ย
The otherย drawbackย of television ads falls in its lack of targeting capabilities. Contrary to Facebook ads that can directly speak to your targetย audience, TV ads are broadcasted to a wide rangeย of people. A smaller, niche audience is far better to engage than a large, scrambled group.ย ย
Boring Billboardsย
Youโve probablyย seen a billboard thatย brieflyย caughtย your attention,ย only forย youย toย continue driving and forget it in a momentโs time. In the rare occasion a driver does have time to read a billboard,ย herย attention immediately returns to driving.ย
In addition to a lack ofย extendedย viewership, billboards are very stagnant and non-interactive. Why would someone waste time looking at billboards, when they can answer their specific question immediately with a search engine?ย
Stop wasting your marketing budget on theseย traditionalย marketing methods andย considerย lookingย inย to digital options. Online marketing isย more cost effectiveย and efficient at bringing in potentialย families. If you want to get a new digital campaign started,ย Blueprint would love to help.ย Contact usย or callย 770-817-9560ย today!ย