Orthopedic PPC Agency

Paid search reaches orthopedic patients at the one moment that matters most: when they are ready to book and typing a procedure or symptom into Google. Blueprint Digital builds orthopedic PPC campaigns that win those clicks, route them to pages designed to convert, and track each one through to a booked appointment. It runs alongside the rest of your orthopedic marketing, so paid demand and organic visibility compound instead of competing.

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Free Campaign Audit

Capture Patients the Moment They Search

Paid Search Built for Orthopedic Practices

Google Search Ads

Google Search Ads

We put your practice at the top of results when patients search for the procedures and care you provide.
Keyword and Match Strategy

Keyword and Match Strategy

We target high-intent procedure and condition terms and filter out the searches that waste budget.

Ad Copy and Extensions

Ad Copy and Extensions

We write ads with calls, locations, and sitelinks that earn the click from patients ready to book.

Landing Pages and Conversion

Landing Pages and Conversion

We send clicks to dedicated pages built to turn a visit into an appointment request, not your homepage.

Conversion Tracking

Conversion Tracking

We track calls and form submissions so every dollar ties back to booked patients, not just clicks.

Audience and Geo Targeting

Audience and Geo Targeting

We focus spend on the right patients in your service area instead of the whole metro.

Remarketing

Remarketing

We stay in front of patients who visited but did not book, bringing them back when they are ready.

Bid and Budget Management

Bid and Budget Management

We put budget behind the procedures and locations that convert, and pull back where it does not.

Reporting and Optimization

Reporting and Optimization

We report on cost per lead and booked patients, then test and refine to lower it over time.

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Common Orthopedic PPC Challenges We Solve

  • Paying for clicks that never become patients?
  • Ads sending patients to a slow homepage?
  • Rising cost per lead with no clear fix?
  • Wasting budget on out-of-area searches?
  • No tracking tying spend to booked appointments?
  • Competing with hospital systems for the same terms?

Industries We Help Grow

F&B Ingredients

Home & Commercial Services

Nonprofits

Corporate Services

Healthcare Digital Marketing Agency

Case Studies

Celebrating Outcomes

Almond Ingredients Supplier

Almond Ingredients Supplier

Cashew Ingredient Supplier

Cashew Ingredient Supplier

70%

email open rates

$50

b2b paid search leads

198%

yoy seo traffic growth

Ready to Dominate Online and Grow Your Business?

Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.

SCHEDULE DISCOVERY call REQUEST CAMPAIGN REVIEW

Meet The Team

Chris S

Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.

STRENGTHS

  • SEO
  • Digital Strategy
  • Analytics

Chris S

SEO Director

Nathan

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

STRENGTHS

  • Digital Strategy
  • Creative
  • Business Development

Nathan

CEO + Founder

Brian

Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking

STRENGTHS

  • Paid Search
  • Paid Social
  • Analytics

Brian

Director of Paid Ads

Isaiah

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

STRENGTHS

  • Account Success
  • Digital Strategy
  • SEO

Isaiah

VP of Accounts

Jake

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

STRENGTHS

  • Digital Strategy
  • Paid Media
  • Website CRO

Jake

VP of Operations

Patrick

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

STRENGTHS

  • Link Building
  • Local SEO
  • International SEO

Patrick

SEO Specialist

Reid

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

STRENGTHS

  • Account Management
  • Facebook Ads
  • SEO

Reid

Director of Biz Dev

Chris L

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

STRENGTHS

  • Web Development
  • Marketing Automations
  • AI-Augmented Workflows

Chris L

Director of Technology

Paige

With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.

STRENGTHS

  • Project Management
  • Website Management
  • Email Strategy

Paige

Director of Production

Arianne

Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.

STRENGTHS

  • SEO Content
  • Email Content
  • Organic Social

Arianne

SEO Content Manager

Kevin

Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.

STRENGTHS

  • Creative Strategy
  • Website Design
  • Business Development

Kevin

Creative Director

Laura

Laura is passionate about organization, problem-solving, and helping projects achieve their objectives. Outside of work, she runs an education charity that supports children, young people, and adults.

STRENGTHS

  • Project Coordination
  • Client Communication
  • Team Collaboration

Laura

Project Manager

João

João brings more than 15 years of graphic design experience, creating compelling visual solutions that help brands connect with their audiences. He enjoys beach life and sharing his home with his wife, five cats and four dogs.

STRENGTHS

  • Graphic Design
  • Brand Identity
  • Creative Strategy

João

Graphic Designer

Dimitris

Dimitris is passionate about performance marketing and building effective funnels that help businesses grow. Outside of marketing, he loves travelling, basketball, and chess.

STRENGTHS

  • Paid Media
  • CRO
  • Creative Strategy

Dimitris

Paid Media Strategist

Lucas

Lucas enjoys turning designs and requirements into clean, functional, and well-tested website experiences.

STRENGTHS

  • Custom WordPress Development
  • Front-End Implementation & QA
  • Integrations & Site Optimization

Lucas

WordPress Developer

Abbey

Abbey brings 27 years of experience in print and digital marketing, specializing in CRM systems, lead strategy, and sales processes. She enjoys exploring the mountains, outdoor sports, and helping rescue dogs find loving homes.

STRENGTHS

  • CRM STRATEGY
  •  GOHIGHLEVEL
  • LEAD & SALES SYSTEMS

Abbey

Marketing Automation Specialist

FAQs

Orthopedic PPC

An orthopedic PPC agency runs paid search campaigns that put your practice in front of patients actively searching for care, then turns those clicks into booked appointments. The work covers keywords, ad copy, landing pages, tracking, targeting, and budget management.

Paid search can start driving appointment requests within the first few weeks once campaigns and tracking are live. Early performance improves as we gather conversion data and refine targeting and bids. Read: What Is PPC Lead Generation

It depends on your procedures, competition, and market. Orthopedic and injury terms can be expensive, so we focus budget on the searches most likely to book and measure on cost per patient rather than cost per click.

Because the click is only half the job. Sending paid traffic to a dedicated page built around one procedure and one clear action converts far better than sending it to a general homepage.

 

Yes. Paid search captures demand now, and many practices pair it with orthopedic SEO to build durable visibility that lowers reliance on ads over time.

Yes. We have driven patient growth for orthopedic and injury practices, including our work with Atlanta orthopedic group AICA Orthopedics.

PPC works best as one part of a full healthcare marketing program, alongside SEO, web design, and reputation, so paid and organic reinforce each other.

We track calls and forms, cut spend on terms that do not convert, tighten targeting to your service area, and improve landing pages. Continuous optimization is what brings cost per patient down over time.

Performance-driven marketers who care about your success.

We build strategy around your goals to maximize ROI. With experience in 40+ industries, we deliver tailored SEO, Paid Search, Award-winning Creative, and omni-channel campaigns. Get KPI-focused reports and monthly check-ins with a dedicated account manager to keep improving results.

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Get in touch with BLUEPRINT

Reach out to request a discovery call, a free campaign review, or for all other inquiries.

770-817-9560

info@blueprintdigital.com

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