If you’re running a septic business, you’ve likely said something like:
“My phone rings, but it’s inconsistent.”
“Angie’s List isn’t what it used to be.”
“These leads aren’t serious—they just want quotes.”
Sound familiar? You’re not alone. The truth is, most septic companies aren’t using the right septic service marketing to get consistent, ready-to-book leads. The good news? Fixing it doesn’t require some massive overhaul, just the right strategy.
Here are 5 proven tactics top septic companies are using to grow, even in slower seasons:
1. Google Search Ads for High-Intent Septic Local Leads
When someone searches “septic tank repair near me” or “emergency septic service,” they’re not browsing. They’re ready to hire. Google Search Ads get you in front of those people right now.
Tips to win:
- Target only service-area zip codes
- Use phrase or exact match keywords to avoid junk traffic
- Add call extensions so people can dial you directly
- Track conversions so you know what’s working
Why it works: It positions you in front of people who are ready to take action—filtering out casual browsers and attracting serious leads.
2. Local SEO to Rank Your Septic Business in the Map Pack
Those top three listings on Google (called the “map pack”) can bring in a steady stream of calls, and you don’t have to pay for the clicks. It’s free traffic, if you earn it.
To rank:
- Fully complete and optimize your Google Business Profile
- Post regular updates and photos
- Generate keyword-rich reviews (e.g., “septic pumping in [city]”)
- Make sure your business info is up to date on other directories like Yelp, Angi, and HomeAdvisor (even if you don’t pay for them)
Why it works: Showing up in local search builds trust, drives calls, and improves lead quality. Read more: How to Dominate Local SEO
3. Google Maps Ads via Location Assets
Most people don’t realize you can advertise inside Google Maps. By connecting your Google Business Profile to your ad account with location assets, you can pay to appear as a “Sponsored” pin when people search locally.
It’s one of the most cost-effective ways to dominate local mobile search.
Pro tip: Combine this with Local SEO (Search Engine Optimization) so you show up organically and with ads. You’ll own the map.
Why this works: It puts your business right where people search on their phones, often when they need fast service.
4. Local Services Ads (LSAs): Pay Only for Verified Septic Leads
LSAs are those listings at the very top of Google with the “Google Guaranteed” badge. You only pay when someone calls or messages you through the ad. No clicks, no wasted budget.
It takes some paperwork to get approved (license, insurance, background checks), but once you’re in, it’s one of the highest-converting tools in digital marketing for septic services.
Why it works: LSAs filter out price shoppers and boost trust automatically with Google’s endorsement.
5. Email Marketing to Re-Engage and Upsell Septic Leads
Septic systems need service every few years, but most companies lose touch after the first job.
Build a simple email list:
- Past customers
- People who asked for a quote but didn’t book
- Realtors, property managers, and repeat referral partners
Send them reminders, seasonal offers, or educational tips. Even one email a month can re-activate leads you have already paid to acquire.
Why it works: It costs less to rebook a past customer than to win a new one.
Ready to Take Your Septic Tank Marketing to the Next Level?
If you’re serious about booking more jobs and getting better leads, strong septic service marketing is the next step. With the right mix of septic service Google Ads, Local SEO, LSAs, and email marketing strategies, you can generate consistent, qualified leads month after month.
Let Blueprint Digital help you make it happen. We’ve helped service businesses across the country build smart, profitable campaigns.
- Discovery Call: Chat with us, share your goals, and see how we can help.
- Free Campaign Review: Get a personalized audit of your current campaigns with real, actionable recommendations.