Skip to content
Home Blog Video Production 3D Production with Blender

3D Production with Blender

  • Video Production
Blueprint Digital
Blueprint Digital

Insights from the Blueprint Digital team.

Blender 3D is a fantastic tool available for everything in your 3D production pipeline. It has grown by leaps and bounds in the past couple of years, with the introduction of the cycles rendering engine taking point as arguably its most exciting development.

Achieving photorealism is one of the most sought after goals of any 3D production studio. It can take any 3D production pipeline and give it a run for its money. Many expensive 3D programs, such as 3DS Max, Maya and others, have been put to the test time and again in this area. For the most part, it is the specific render engines that are used that help the most in attaining photorealism for a 3D render. Engines such as Vray, MentalRay, and LuxRender are engines of choice in this area.

Fortunately for us, Blender can not only take advantage of many third-party render engines, but it comes built in with its own fantastic render engine which gives very believable photorealistic results to 3D rendering. That engine is Cycles. For most of its lifetime, Blender has used its own internal render engine, but with the addition of cycles not long ago, Blender 3D entered a new era in which competing with expensive software such as 3DS Max and Maya became a recognizable possibility.

In spite of all this, the most amazing thing about Blender, to me, is that it is a free, open-source software available for anyone to download, customize, edit, and use in almost any way imaginable. This, coupled with a steady stream of updates, bug-fixes, new additions, fresh content, and a vibrant and active user-base, makes Blender a no brainer when it comes to adding it to a 3D production pipeline, whether you’re an animation studio or a general video production company looking for a great VFX software.

Ready to Dominate Online and Grow Your Business?

Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.

Related Posts

The Hidden Cost of Poor Communication in Marketing Projects

The Hidden Cost of Poor Communication in Marketing Projects

"I thought they meant…" Few sentences create more trouble for a marketing project than that one. It might come up after a designer delivers the wrong concept, when a client expected something different from the agreed scope, or when a team discovers two stakeholders have been working toward different outcomes. By the time someone says[...]
Food & Beverage Marketing: How Ingredient Buyers Decide

Food & Beverage Marketing: How Ingredient Buyers Decide

Choosing an ingredient supplier is one of the higher-stakes decisions a food or beverage company makes. It runs through several people over a cycle that can stretch for months, and the deciding factor is usually how much risk each option carries for a business that cannot afford a line stoppage or a recall. For marketing[...]
How to Build a B2B Lead Nurturing Program That Closes Deals

How to Build a B2B Lead Nurturing Program That Closes Deals

Most B2B marketing teams are better at generating leads than keeping them warm. A form gets filled out, the lead lands in the CRM, and nothing happens until a salesperson gets around to it, by which point the buyer has moved on or gone quiet. In a market where the average deal takes months of[...]
Previous
Next

Partner with BLUEPRINT to reach your online goals, grow your business and reshape your story.

Get in touch with BLUEPRINT

Reach out to request a discovery call, a free campaign review, or for all other inquiries.

Subscribe to our newsletter