Blog

7 Moves That Boost Digital Marketing ROI

July 24, 2025 By: Blueprint

When your marketing is aligned, focused, and driven by data, results follow. The most effective brands grow by making strategic decisions that amplify what’s working and create lasting impact across every channel. These seven moves are designed to boost your digital marketing ROI. Each one helps you reach the right audience, maximize your budget, and […]

How to Build a B2B Keyword Strategy for Food and Beverage Marketing

July 22, 2025 By: Blueprint

Building a B2B keyword strategy in the food and beverage industry takes more than guessing what people might search. You’re speaking to procurement teams, R&D managers, and supply chain coordinators who use specific language to solve specific problems. If your content doesn’t reflect that, it won’t show up or convert. We spoke with Chris Slesarchik, […]

What Makes B2B Digital Marketing Different?

July 15, 2025 By: Blueprint

What is B2B digital marketing? Simply put, it’s the strategy and execution of online marketing efforts from one business to another. Instead of targeting everyday consumers, B2B marketing focuses on reaching other businesses through digital channels like LinkedIn, SEO, email campaigns, and paid advertising platforms like Google Ads. Unlike B2C, where you might sell a […]

From Ads to Analytics: Here’s What Digital Marketing Agencies Handle for You

By: Blueprint

Digital marketing brings structure to your growth efforts. It connects the dots between ads, content, search, and analytics to help you attract new customers and move them toward action. But without a focused strategy and the time to manage each channel, those efforts can lose momentum. That’s why many businesses turn to digital marketing agencies. […]

What Is a Digital Marketing Campaign? (And What Makes It Work)

July 10, 2025 By: Blueprint

Running a business today means keeping up with a digital landscape that never slows down. New platforms appear overnight, algorithms shift constantly, and customers expect seamless experiences across every channel. To stand out, you need a clear, focused strategy that connects with the right people in the right places. A strong digital marketing campaign does […]