If you’re an epoxy flooring contractor trying to generate more high-quality leads, you’ve probably noticed that competition is heating up — especially online. Homeowners and commercial property managers are searching for “epoxy flooring near me,” and they’re ready to buy. But are they finding you? That’s where Google Local Services Ads (LSAs) come in. These […]
Convincing executives about the value of SEO efforts can be challenging. Typically, executives focus on high-level business outcomes, such as revenue growth, market share, and customer acquisition. SEO professionals, however, often emphasize technical details like keyword rankings and backlinks. The gap between these two perspectives makes effective communication difficult. Enterprise SEO metrics bridge this gap […]
When someone searches for a service nearby — a chiropractor, roofer, or local bakery — chances are they’re looking on Google Maps. That’s exactly where your business needs to show up. Google Maps advertising helps you connect with people at the moment they’re ready to call, visit, or book. From your Google Business Profile (GBP) […]
You’re not alone if you’ve ever stared at your analytics dashboard and thought, “We need better SEO, but who’s going to run it?” For many marketing directors, business owners, and startup teams, that question isn’t just hypothetical. It’s a real fork in the road. Should you keep SEO in-house to save costs and stay close […]
Google Ad Grants offers nonprofits an incredible opportunity. The program provides up to $10,000 per month in free advertising credit, allowing nonprofits to gain visibility and drive meaningful engagement with new supporters. This is a game-changer for many organizations, especially those that may struggle with marketing budgets. However, despite its potential, many nonprofits find themselves […]
