If youโre interested in being a content contributor, an Atlanta digital marketing agency can help you craft your unique videos. However, Facebook doesnโt plan on letting anyone contribute just yet as itโs still a new concept. Eventually, theyโll let all users submit shows and receive 55% of ad revenue.
Hereโs everything you need to know about the social media kingโs new feature.
How to Find It and What to Expect
Once you open your mobile app, youโll notice the second icon from the left resembles a television with a play button. This is where youโll access Watch.
Once youโre on the Watch tab, the โDiscoverโ tab is organized into a grid of recommendations of both live and recorded shows. Youโll also see a โWatchlistโ tab that keeps your previously viewed episodes and ones youโve saved, so you donโt have to hunt them down later.
The Shared Content Viewing Experience
If you donโt know where to start, Facebook knows you better than you think. The app will make suggestions based on whatโs โMost Talked About,โ โWhatโs Making People Laugh,โ and even โShows Your Friends are Watching.โ Youโre bound to find something you like.
Once you find and watch content that interests you, Facebook connects you to other users who like similar content through โGroupsโ. As one of the main selling points of Watch, this sub-feature organizes users in to niche groups based on shows viewed.
CEO Mark Zuckerberg sees Watch as the future of video viewing, stating, โWatching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things.โ
Itโs More Unique than You Think
Watch has been discussed as a threat to the video powerhouse, YouTube. However, due to Facebookโs unique algorithms, the appโs videos (pre-Watch era) were already a threat to YouTubeโs content.
When scrolling through your newsfeed, Facebook decides what videos will go viral on a level that YouTube videos will struggle to ever achieve.ย The architects behind Watch are hoping that creators will view this space as more desirable than traditional newsfeeds have been in yearsโ past. Because itโs imbedded into a social media platform, Watch has the power to connect you to your friendsโ interestsโan advantage that YouTube has yet to acquire.
Still yet, Facebook has a long way to go if they think people will completely abandon YouTube for video viewing. Social media research shows that users prefer to stay within the appโs main feed, rather than toggle between different tabsโsomething Watch currently requires.
Whether you want to get ahead of the game and create a mini-series, or you want to produce a commercial, working with a digital marketing agency in Atlanta will set you apart. At Blueprint, weโve got a video team that works with you from script to screen. Contact us today to see some of our sample work or learn more about our video services.