As an experienced Atlanta SEO company will tell you, mobile is a key element of an effective SEO strategy designed to reach new customers online. Hereโs what you need to know about SEO and your companyโs mobile presence.
Itโs Time for Your Companyโs Website to be Mobile Responsive
If your business is still running a nonresponsive website, youโre already behind. If your customers canโt get the site to work correctly on their mobile screen, theyโll leave your website and find another one that works better. Google is also likely to penalize you in search results if your site isnโt mobile responsive.
Bear in mind that thereโs a world of difference between a mobile website and a responsive website, especially as it affects your SEO strategy. A mobile website is technically separate from the desktop website and has been designed for viewing on mobile devices. A mobile version of your website may lack the SEO-rich pages featured on the desktop version. With Googleโs latest algorithm shift to mobile-index first, missing interior pages on a mobile site may not be indexed, hurting your visibility in search rankings.
A responsive website, on the other hand, is a complete website thatโs designed to scale to the userโs mobile device.
Bump Up Your Site Speed for Mobile
Just like users wonโt stay on a site that doesnโt adjust to a mobile screen, they wonโt wait around for a slow-loading page. Research suggests that, on average, a person will give a website two seconds to load before navigating away to search for another site.
This has even more relevance when it comes to mobile devices. Itโs both a user experience issue and ranking factor for Google. Server response time, placement of stylesheets, and the size of data and image files are all behind the scenes issues that need to be addressed by your website developer to improve mobile page speed.
Optimize Your Website for Mobile SEO
Location is a critical component for traditional SEO, but it makes all the difference in mobile. With mobile search results, Google gives priority to local results. This makes sense because mobile users are on-the-go and searching for local businesses that will be easy for them to access with a phone call or visit.
Optimizing your website using geo-modified keywords and making sure your directory listings are up to date help improve mobile visibility and drive traffic to your business.
Blueprint specializes in winning SEO strategies to increase your companyโs online visibility, both on desktops and mobile devices. Contact our SEO specialists today to make sure your website is visible in mobile search results and to customers.