Here are four marketing strategiesย that private schools should be using to increase enrollment.ย ย
Pay-Per-Click Marketing (PPC)ย ย
PPCย adsย onlyย displayย to parents who are actively seeking a new private school education for their child. PPC marketing is highly conversional and an effective way to drive traffic to your page.ย ย
Itโsย usually more conversional because someone who is searching for a privateย school education has already expressed themselves as a likely lead. Well-written adsย speak directly to the searchersโย needs and encourage them toย take an action onย aย webpage to learn more.ย ย
Social Media Marketingย (SMM)ย ย
With overย 78%ย of the United States population having a social media account, itโs a no brainer that you should be using social media marketing.ย The trick here is to strategically use social media in a way to reach potential parents and students.ย ย
You can target your messages toward specific audiences that live in aย specific location,ย certain actions they take on Facebook, or participate in a trend. For example,ย if you want to put out an ad on Facebook for your private Christian school in Atlanta, you would target the location in and around Atlantaย toย people who have children and identify as Christian.ย ย
Search Engineย Optimizationย (SEO)ย
SEO should be theย foundationย of your marketing strategy.ย Start by optimizing your website and content through long-tail keywords.ย Thisย will increase your search engine rankings,ย pullingย up when potential parents and students research. Donโt forget that you will want your site to be optimized for mobileย since aย majority of people use their phoneย whenย searching.ย ย ย
Contentย ย
Manyย schools donโtย participate in content marketing efforts like blogs because itย can beย time consuming. However, content can be one of the mostย valuable marketing tools. It establishesย your schoolย as a thought leader in theย industry. Theย higherย quality content your school produces, the better your SEO rankings will be.ย ย
Social is a great channel to distribute your content. You can share blogs through Facebook or Twitter to maximize on the amount of people who encounter your blog.ย The more engagingย and relevantย yourย content,ย the more likely you are to get potential parents and students interested in coming to your school.ย
Blueprint would be more than happy to take your private school to the next level!ย Call us today atย 770-817-9560ย to seeย what marketing strategies you should start using today.ย ย