Itโs imperative thatย as a private school,ย you have a marketing plan that sets you apart from other optionsย in your area. Here are a few key elements to consider when developing your marketing strategy.ย
Establish a List of Goalsย
Asย with any project, it is essential to have benchmarks to work towards. Evaluate your schoolย comprehensivelyย through self-studies, marketing analysis,ย andย interviews with your administration. Find out where your school is weakest and needs to improve. You may be great at getting donations, butย lackingย when it comes toย increasing enrollment.ย ย
Once you establish your goals, attach a quantifiable number and end date. Rather than justย saying you want toย โincrease enrollment,โ your goal shouldย beย โincrease enrollment by 10% by 2019.โ The clearer your goals, the easier theyโll be to achieve.ย ย
Evaluate Resourcesย
After establishing a list of goals, you need toย investigateย what resources you have at your disposal. Create a table that includes your benchmarks, estimated budget available for each department, and all additional resourcesย that can support those goals. Some projects will be easy to accomplish with your current resources and staff, while others may require you to outsource a professional.ย
Prioritize Your Marketing Goalsย ย
Theย key toย aย successful marketing campaign isย prioritizingย the lowest hanging fruit.ย Stay realistic with whatโs most important and attainable within the scope of your resources.ย Ifย your team triesย to accomplishย everythingย at once,ย theyโll getย overwhelmed and unfocused.ย Remind them that some goals may take years to reach. Choose a couple items you can check off quickly, and identify a few others that will require more time.ย
Brainstorm a Strategyย
Collaboratingย with your team is one of the mostย inspiringย partsย ofย launchingย a marketing plan.ย Encourage the staff toย shareย every marketing concept that comes to mindโnothing is too far-fetched or out of the question.ย Itย only takes one great idea to have a fruitful marketing campaign. Choose the strategy that you believe will be the most successful,ย and create a step-by-step implementation plan.ย
Thoughtful Implementationย
Itโs crucial that youโreย intentional in the implementation process.ย Outline a clear illustration of whatย toolsย are requiredย for each goalย andย theย desired timeline.ย Clarityย encourages more efficient collaboration and ideation. Each department will have their own ideas, but it is important to stayย level-headedย and not attempt to satisfy every person. Be firm, but considerate,ย in your responses to project requests you cannotย immediatelyย accommodate.ย
Creating a market strategy can be intimidating and exhausting, but there is no reason to get overwhelmed.ย Follow these tips, and youโll be on your way to a successfulย marketingย program. If youโre looking for further support or strategy for digital marketing, Blueprint is here to help. To get started on your nextย private school marketingย campaign,ย contact usย or callย 770-817-9560ย today!ย