Our Creative Framework
In order to achieve success in the digital marketplace, your website needs to be found by your target market for the correct keyphrases. Blueprint’s Digital Marketing Strategy is a comprehensive audit and analysis of your brand and online competition.
Our Creative Strategy & Digital Marketing Framework
Our process is built around five core phases that ensure every campaign is strategic, data-driven, and results-focused.
Discovery
In the back end analysis, we determine the efficiency of future optimization such as landing page fulfillment, content creation, and technical SEO improvements.
Design
The Keyphrase Strategy is foundational to any successful digital marketing strategy. Blueprint will research the words & phrases that your target audience uses to find products and services like yours.
Development
With this structure, we can create a clear Plan of Action that targets specific keyphrases that are attainable and will drive real, qualified traffic to your website.
Deployment
With a completed Keyphrase Strategy, Blueprint can now begin the Search Insights Report to clearly understand the motivations, questions, and needs of searchers.
Conversion Analysis
To truly measure campaign success, the site must be able to track and measure those user actions that would be considered a conversion or lead. Blueprint will audit and implement proper conversion tracking.
Digital Marketing Plan
Blueprint will assess multiple competitors of the brand, both in competitors given by the brand, as well as those we find through our research. This competitive analysis helps identify opportunities and gaps.
Using the above audits and reports, Blueprint will create a proposed plan of action for 90 days to guide the client’s digital marketing efforts with clear milestones and measurable goals.
Case Studies
Celebrating Outcomes
Bail Bonds
Executive Leadership
Ready to Dominate Online and Grow Your Business?
Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.
Meet The Team
Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.
STRENGTHS
- SEO
- Digital Strategy
- Analytics
Chris S
SEO Director
Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations. He enjoys family, travel, and sharing his faith around the world.
STRENGTHS
- Digital Strategy
- Creative
- Business Development
Nathan
CEO + Founder
Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking
STRENGTHS
- Paid Search
- Paid Social
- Analytics
Brian
Lead Ads Strategist
Isaiah was fascinated by advertising when trying to promote his band in 2016, eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.
STRENGTHS
- Account Success
- Digital Strategy
- SEO
Isaiah
VP of Accounts
Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.
STRENGTHS
- Digital Strategy
- Paid Media
- Website CRO
Jake
VP of Operations
Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.
STRENGTHS
- Link Building
- Local SEO
- International SEO
Patrick
SEO Specialist
Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.
STRENGTHS
- Account Management
- Facebook Ads
- SEO
Reid
Account Manager
Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.
STRENGTHS
- Web Development
- Marketing Automations
- AI-Augmented Workflows
Chris L
Director of Technology
With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.
STRENGTHS
- Project Management
- Website Management
- Email Strategy
Paige
Director of Production
Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.
STRENGTHS
- SEO Content
- Email Content
- Organic Social
Arianne
Content Strategist
Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.
STRENGTHS
- Creative Strategy
- Website Design
- Business Development
Kevin
Creative Director
