5 Ways To Make Your Content Click with Customers
Every business owner is focused on obtaining the highest search rankings for their website. However, conversions are an equally important part of a search engine optimization (SEO) campaign.
Conversion rates measure the high value actions visitors are taking on your website. Examples of high value actions include:
- Clicking on page
- Completing a contact form
- Signing up for a newsletter
- “Liking” your Facebook page
- Calling your store for more information
- Scheduling a consultation
- Buying a product from your e-commerce site
5 Ways to Convert Content to Conversions
As a business owner you are in the best position to know what actions are meaningful for your company. Here are five ways to ensure your website content leads to conversions.
1. Every Landing Page Should Have A Goal
Think about what you want visitors to do on your each page of your site. Do you want them to spend more time on a web page reading content about your product or service? Do you want them to visit other pages with more information? Do you want them to send you an email? Purchase a product?
Every website landing page should have a purpose.
2. Include A Call To Action
Communicate exactly what you want your potential customer to do when they visit your site. Strong call to action phrases include:
- “Contact Us”
- “Call us today”
- “Let’s get started.”
- “Choose a plan.”
- “Find out more.”
- “Give it a Try.”
Calls to action should be concise and compelling copy that makes visitor want to act.
3. Make An Offer They Can’t Refuse
Offering a benefit encourages visitors to complete the action you want in anticipation of what they will receive in return. Examples:
- Free download of white paper or ebook
- A discount
- Free trial
- Easy return policy
- Free Quote
- Money back guarantee
4. Make It Easy To Take The Desired Action
This is where good page design comes in. Actions steps or instructions should stand out on the page. Use a prominent button to clearly guide the visitor to the next step in the process.
Also, make sure your site is mobile friendly as more and more customers are conducting searches and consuming content on smartphones.
5. Use The Right Words to Generate Conversions
Certain keywords used to describe your product or service convert better than others. Some keywords and phrases drive traffic while others drive conversion. Start with a list of keywords that best describe your product or service.
A reputable SEO firm can review your list and use data to identify the keywords and phrases that generate traffic and conversions. These can be incorporated into engaging, authentic and relevant content.
Improve Your Site’s Content and Grow Your Business
Good content goes beyond a sales pitch to include information that is meaningful to the reader. When website content incorporates compelling calls to action, clear benefits, irresistible offers, and easy navigation, potential customers can easily take valuable actions that support your business.