I know, I know. UX researchers are supposed to be in love with their post-it notes and affinity diagrams. Forgive me, but when it comes to note-taking and distilling findings from user research and usability testing, I think we might have gone a bit overboard. Affinity diagramming is one of the most popular methods for organizing ideas and qualitative data, but if misused, it can easily become a fatiguing exercise, which looses its merit. In this session you will learn some of the pitfalls to avoid when using affinity diagramming for user research and explore some alternative methods that have proven to be successful for collaborative analysis.
Kyle Soucy is the Founding Principal of Usable Interface (www.usableinterface.com), an independent UX consulting company specializing in user research and usability testing. Her industry diverse client list includes Comcast, Hewlett-Packard, Intuit Inc., McGraw-Hill, and Pfizer to name a few. She has spent the last 17 years helping create intuitive interfaces for a variety of different products, ranging from websites to touch screen devices. Kyle is the Founder and Past President of the New Hampshire Chapter of the User Experience Professionals’ Association (NH UXPA) and she has served as the Chair of PhillyCHI, the Philadelphia Chapter of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction (ACM SIGCHI). Kyle is very passionate about the continued growth of the usability and UX design community.