Virginia Start

“Architecting for simplicity and meaning amidst information chaos (Shopify reports: a case study)”

Session Summary

Last year, Shopify was faced with a challenge: make business performance reporting better for our 200,000+ new and experienced merchants. Simple, no? Even with a well-equipped team, what do you do when the problem feels out of reach? And how do you get up to speed really, really quickly?

Together, we’ll discover what it means to make a complex project an approachable project. Specifically, this session will help you to:

Virginia Start – @virginiastart

Virginia Start, a Shopify content strategist, comes to the company with loads of IA experience from the public sector. She has worked with Canadian federal departments to redesign intranet IAs, developed faceted classification for enterprise document and records management systems, and more recently leveraged the practice of content strategy and IA to build and improve product features at Shopify.

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