Every seasoned designer has fallen into the trap. They see the bad design in front of them. They can’t help but see how bad it is. And they want to redesign it. Show the world how it could be done. How it should be done.
Well-intentioned as the desire to rid the world of this bad design is, their approach often is a disaster. It pushes their allies away, accidentally giving off the air of superiority filled with the smells of arrogance and contempt.
An alternative is a well-designed process for creating your designs. The secret sauce for in that well-designed process is a realization and inclusiveness of everyone on the team. It’s infused with an understanding of how people contribute to the design process, even when they aren’t trained in design skills. And it opens up opportunities to give everyone—not just your trained designers—the superpowers necessary to rid your products and services of bad design.
In this entertaining presentation, Jared will inspire you to: Realize the reason everyone thinks they are a designer is they *are* a designer, however unskilled Learn that our design processes need to be designed, with intention and thoughtfulness Focus on helping every contributing influencer of your designs become a consciously competent designer themselves.
Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.
If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.
Jared spends his time working with the research teams at the User Interface Engineering, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.
With Dr. Leslie Jensen-Inman, he is starting a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. Earlier this year, the school, under the nickname of the Unicorn Institute, launched a Kickstarter project that successfully raised more that 600% of its initial goal.
He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.
