Blog

How Home Service Companies Can Use Local SEO for More Customers

October 8, 2025 By: Blueprint

When a pipe bursts or the heater suddenly stops working, most homeowners reach for their phone and search for help nearby. In those quick moments, the companies that show up first often win the call. Thatโ€™s why strong visibility in local search can make such a difference for home service businesses. Local SEO for home […]

The Complete Guide to Home Services Digital Marketing in 2026

October 1, 2025 By: Blueprint

Home services marketing connects trusted professionals with the homeowners who need them most. It focuses on helping people find your business when they search for help and ensuring your brand feels reliable from the first click to the final service. For companies in the plumbing, HVAC, roofing, or remodeling industries, a strong digital presence keeps […]

How to Build a Winning B2B Food Marketing Plan

September 18, 2025 By: Blueprint

Marketing between food businesses is the engine that keeps the industry moving. It covers companies in the food sector promoting products or services to other businesses such as restaurants, grocery chains, and distributors. This work often happens out of sight, yet it shapes what ends up on shelves and menus. Success starts with a solid […]

Google AI Overview Explained: What It Means for Digital Marketing

September 11, 2025 By: Blueprint

Googleโ€™s new AI Overview is changing how people search. Powered by generative AI, it delivers quick answers right at the top of results, often without users needing to click through. With about one-third of searches now showing an AI-generated overview, the way businesses gain visibility online is shifting fast. As Google rolls out AI Overviews, […]

Thinking About Hiring a Marketing Agency? Read This First

September 8, 2025 By: Blueprint

Digital marketing isnโ€™t getting any easier. Between juggling platforms, keeping up with constant algorithm updates, and creating digital marketing strategies that connects with your audience, itโ€™s a lot to manage. And letโ€™s be honest, trying to do it all without the right support can lead to wasted time, missed opportunities, and a whole lot of […]