It is often said that “teamwork makes the dream work,” and this could not be truer than when it comes to digital marketing. However, many business owners select different agencies to handle each individual piece of their marketing initiatives or rely solely on a single digital channel to seek out new customers.
When this happens paid search, organic search, email marketing automation, and social media marketing are outsourced to entirely separate agencies or work in silos with very little interaction with each other.
This makes it very hard to see where your leads are coming from, determine what is and is not successful for your business, and assess whether or not the channels you are using and the ways you are using them are engaging consumers.
Savvy business managers understand that the best way to have a truly successful marketing campaign is to ensure that each component is wholly integrated with the others. Hiring a full service digital marketing agency in Atlanta is one way to achieve this goal and maximize your company’s investment of marketing resources.
Know What Digital Marketing Channels Work Best Together
Understanding which outlets best work together for the specific needs of your business will go a long way in helping implement a winning digital strategy.
For example, perhaps you’re considering hiring an agency to create and implement pay-per-click (PPC) ads with the goal of targeting qualified leads. If your business has been around for some time, this can be a useful strategy. However, if your business is newer, using PPC to generate sales from an audience who is not aware of your business in the first place may not be effective on its own.
In this case, complementing your PPC strategy with social media marketing (SMM) and search engine optimization (SEO) can help create brand awareness online and engage consumers. The result is a multiplier effect that amplifies the signals you are sending to your target audience.
Keep Your Eyes on the Big Digital Marketing Picture
Using a multi-pronged approach is key when it comes to building an effective digital marketing campaign. When you opt for an integrated campaign your business benefits from a cohesive, structured approach to digital marketing that delivers results you can measure.
Keep in mind that while there may be immense value in each individual digital channel, some channels can take a little more time to reveal their value. Therefore, it is important not to shut down a specific piece of your campaign merely because you don’t see the numbers immediately.
While one component of your campaign is building awareness for your business (like SMM) another can generate traffic to your website (SEO) and another can feed the sales pipeline (PPC). When you include email marketing automation in the mix, you can share compelling content that engages consumers over the long term and results in return business.
This makes measuring the success of the overall campaign as equally important as gauging the performance of each individual channel.
Blueprint is full service agency that creates cohesive digital marketing campaigns for businesses. Contact Blueprint today to see how we can take your business to the next level.