If you’re an epoxy flooring contractor trying to generate more high-quality leads, you’ve probably noticed that competition is heating up — especially online. Homeowners and commercial property managers are searching for “epoxy flooring near me,” and they’re ready to buy. But are they finding you?
That’s where Google Local Services Ads (LSAs) come in. These performance-based ads are a powerful yet underused tool in epoxy flooring marketing. Let’s break down exactly what LSAs are, how they work, and how you can stand out in a crowded category.
What Are Google Local Services Ads (LSAs)?
Google LSA ads are pay-per-lead ads that show up at the very top of Google search results, even above the map pack and traditional Google Ads. Instead of paying for clicks, you only pay when a lead actually contacts your business through a call or message.
One of the key benefits of LSAs is the “Google Guaranteed” badge, which gives potential customers extra confidence to hire you. LSAs are designed to help local service businesses get discovered faster, and for high-intent services like epoxy flooring, they can be a game-changer.
How LSAs Get You More Epoxy Flooring Leads
Let’s say someone searches for “epoxy garage floor near me” or “concrete floor coating installer.” These are not just casual searches. These usually indicate that the person is ready to book a job.
If your business appears in the LSA results at the top of the page, you’re in a prime position to win that lead before your competitors even get seen.
And unlike Google Ads, which requires ongoing optimization and can burn cash fast, LSAs are simple to manage and performance-based — meaning you’re only paying for actual inquiries, not just clicks.
The Catch: You’re Competing in the “Floor Installation” Category
Here’s something most epoxy contractors don’t realize:
When someone searches for “epoxy flooring near me,” Google typically triggers the “Floor Installation” category in LSAs.
This category includes:
- Hardwood flooring installers
- Laminate and vinyl pros
- Tile and carpet specialists
- General flooring contractors
In other words, your epoxy business is now showing up alongside a bunch of companies that don’t even offer epoxy.
🔑 That’s Your Opportunity to Stand Out
Because most of the companies in this LSA category aren’t epoxy specialists, you have a chance to be the obvious choice — if you position yourself correctly.
How to Stand Out as the Epoxy Expert in LSAs
Here’s how to dominate your local LSA results as a concrete coating or epoxy flooring expert:
1. Use “Epoxy” in Your Business Name or Description
If your business name already includes “epoxy” or “concrete coatings,” great. If not, make sure your business description and services on your LSA profile mention epoxy repeatedly and clearly.
2. Upload Visual Proof — Often
LSAs let you upload photos. Make use of this feature by uploading:
- High-resolution before-and-after shots
- Close-ups of flake or metallic finishes
- Videos (if possible) showing your process or results
3. Request Reviews That Mention Epoxy
Ask past customers to leave reviews specifically talking about:
- Epoxy floors
- Garage coatings
- Concrete polishing
The more reviews you have that reinforce your specialty, the more Google associates your business with that service.
4. Respond Quickly to Leads
LSA rankings are impacted by your responsiveness. Fast replies = higher visibility and better rankings.
Pro Tips for Getting the Most Out of LSAs
- Set your budget based on lead quality. Track which calls turn into jobs and adjust spend accordingly.
- Use a lead intake process. Have a script or form to quickly qualify leads for budget, surface type, and timeline.
- Rotate in fresh photos monthly. Keep your listing visually active and optimized.
- Check your LSA dashboard regularly. It shows lead volume, review stats, and where you’re ranking.
Don’t Overlook the Rest of Your Epoxy Flooring Marketing
While LSAs are powerful, they work even better when supported by a full epoxy flooring marketing strategy—like local SEO, Google ads, paid social strategy, and a follow-up system via email or text.
Pairing LSAs with these efforts builds stronger brand visibility and more predictable lead flow.
Final Thoughts
If you’re not using LSAs yet, you’re leaving high-intent epoxy flooring leads on the table. And if you are using them but blending in with wood flooring companies, you’re missing the opportunity to dominate your niche.
By clearly positioning yourself as the go-to epoxy specialist in a generic “floor installation” category, you’ll rise above the noise, attract better leads, and grow your business faster — without wasting money on low-quality clicks.
Want help setting up or optimizing LSAs for your epoxy flooring business?
Let’s chat. We specialize in helping contractors like you get found, get clicks, and get booked.