Boost Your Marketing with Paid Social Media Ads

Social media is one of the most important online networks for businesses to maximize communications with the public; with great potential to reach future customers, current consumers, and other important business groups. Social media use for businesses ultimately influence company growth and push advancement when your community is active and engaged.

Paid social ads were once thought to be taboo since the premise of social media was to share original, organic stories among personal connections.

However, as businesses have adopted social media accounts to share more transparency and storytelling, social media platforms have become fair game for all types of messaging, including paid or sponsored ads in addition to regular posting and updates.

4 Reasons To Use Paid Social Media Ads

When drumming up your next quarter’s marketing plans, paid ads should be a part of your strategy.

Not convinced? Below are 4 reasons why paid social media ads should have your attention:

1. Reach More of Facebook’s 1.44 Billion Monthly Active Users

Facebook’s promoted ads can expose you to the right portion of the network’s 900 million daily active users. With fully customized options such as targeted locations, age groups, interests and other qualifiers, your ads can reach the right demographic and increase traffic to your website and improve sales. Facebook is a powerful tool that can yield great results in a small timeframe when executed well.

2. Tell Stories About Your Brand and Company

Paid ads integrated into a thoughtful content marketing strategy can be a great foundation to teach and share about your company. Plan videos, blogs, infographics, white papers or other engaging content to tell more about your company’s founding, celebrate company advancements or show your expertise relative to current business needs your audience may be inquiring about. Implement SEO keyword research for your products and services to figure out which topics are most relevant to your community.

3. Increase Visibility and Engagement

Are you trying to get your followers up? No problem. Paid ads on almost all social networks including Twitter, Pinterest, LinkedIN (and for a select few, Instagram) have the opportunity to increase your community. Offer an incentive, helpful information or even a coupon to entice users to your page and allow your following to increase. Maintain the page with well-written and thoughtful content and your paid ads will prove its ROI while becoming an automatic win-win for your business and fans.

4. Paid Social Ads Follow Your Budget

Social ads are priced per impression (how many people viewed your ad), or per click (how many users clicked or interacted with your ad). Depending on your campaign goals, your ad price can vary, but you set the range for the price you plan to spend. With social ads, you can run a campaign for $5, $500 or $5,000 and sleep well knowing the campaign won’t go over budget. Watch the results in your network’s ad panel and make adjustments as you go to manipulate results.

Start Your Social Ad Campaign Today

Think ahead this summer and fall and consider paid social ads into your marketing strategy. Digital tools are available for business owners of all sizes and industries to help grow your business and reach more people. Get online, get engaged and start making your advertising dollars work harder for you.