Meta Lead Ads are one of the fastest ways to generate inbound demand, but speed doesnโt always equal quality. Many advertisers see high lead volume, only to discover that a large percentage never answer the phone, arenโt qualified, or entered fake information. The good news: Meta gives you more control than most advertisers realize. With […]
5 Ways to Improve the Quality of Your Meta Lead Form Ads
December 11th, 2025 by Jacob OliverDistinguishing Between Primary and Secondary Keywords for PPC Campaigns
July 8th, 2016 by Jacob OliverMany factors should influence which keywords, or keyphrases, you focus on when building your PPC campaign including: search volume, competition, importance of a keyword to a clientโs success, where a keyword falls within the conversion funnel, AdWordsโ suggested bid, and more. It can be quite a challenge sorting through hundreds or thousands of keywords to […]