For the first time in three years, Pantone is releasing a new hue called Minion Yellow. Based on the Minions from the Despicable Me global film franchise, Minion Yellow is the first-ever character branded color. Read on to learn more about this new color and its influence in modern graphic design and visual marketing. Minion […]
Minion Yellow
July 21st, 2015 by Aaron WardEverything is Designed (Google’s Material Design)
June 24th, 2015 by Aaron Ward“What is the material that our software is made of?” Take a minute and look around the environment that you are sitting in. Now picture this, everything that you are looking at has been designed. Someone in some room has spent countless hours designing the objects that you are looking at. From the glass screen […]
How Choosing the Right Designer is Like Ordering Fries
April 27th, 2015 by Aaron WardGraphic designers and French fries come in all shapes and sizes. Freelancers, waffle fries, large agencies, curly fries… There are many things to consider when choosing a designer to enter your “inner circle” and help create the vision that is in your head for your next digital marketing project. Choosing the right designer plays a […]
When To Use Each File Format
March 16th, 2015 by Aaron WardNow that you have finished creating your design, you are read to save. Like a kid in a candy store, you are presented with many different options on how to save your file. Just as different software is good at performing different tasks, the same principle goes for file formats. You wouldn’t use Microsoft Word […]
How To Design An Unforgettable Business Card
January 9th, 2015 by Aaron WardYou have probably been handed hundreds of business cards, but how many of those cards do you still hang onto? What saved those cards from being recycled and housed in your wallet or purse instead of in some landfill? Perhaps you were intrigued by the person that handed you their card or the service […]