Ensuring that you can maximize the opportunity presented with new leads derived from various digital channels is based on your ability to conduct A/B testing.
Generating leads from social media, creating segmented e-mails that contain catchy subject lines, and running automated paid campaigns are not guaranteed solutions for achieving success or increasing online revenue.
Working with an experienced Atlanta SEO Company that can conduct multiple split-tests around potential PPC landing pages allows you to fulfill particular gaps that ultimately help increase the return on your investment.
A/B Testing for Better Results
A/B testing may seem like it adds more complexities to your existing digital marketing campaign, but it helps reduce time and creates more streamlined paid campaigns that can achieve higher conversions.
A/B Split Tests for Targeted E-mail Campaign
To entice consumers to open, engage, and respond to your targeted e-mail campaigns, businesses need to partner with an Atlanta SEO company that can:
โข Segment your e-mail lists into two specific groups (control vs. variant) based on all known interests, demographics, and incomes of the intended audiences
โข Track results based on impressions, open rates, views, click-through-rates, and conversions or returns
โข Accumulate and interpret results to understand best e-mail format to utilize
โข Continuously refine segments to deliver the most tailored messages that attract the highest conversions
A few areas of split testing optimization that support higher returns for business owners include:
Personalization vs. No Personalization
Customizing your subject line allows you to provide specific names and other forms of personal information that speak directly to each recipientโs interests, past experiences, or current needs.
Allowing an Atlanta SEO company to conduct split-testing around new paid or targeted campaigns give you the chance to test out your ideas and deliver the best possible results.
Long vs. Short Subject Lines
In general, short subject lines often deliver better results regarding open rates and responses.
However, it is still important to test out the length of your subject lines to determine whatโs ideal for your niche audience.
You may find out that your subject lines are not providing your potential customers with enough information that allows them to feel confident to convert or interested in learning more.
Optimizing Your Call-To-Actions
Your call-to-actions are what influence your niche lists to respond.
Working with an experienced SEO company in Atlanta to test out the call-to-actions within your segmented lists allows you to understand if you are promoting the right offers or using the correct language to encourage consumer reaction
The strategists at Blueprint can test your emails to see how:
โข Action words
โข Unique offers (i.e. โCoupon Aโ vs. โCoupon Bโ)
โข Call-to-action positioning (i.e. โTop right cornerโ vs. โEnd of textโ)
affect your campaign and drive more results.
Call Blueprint to Learn More about the Benefits of A/B Testing and to Increase Immediate Conversions
A/B testing is a critical component of any businessโs email marketing campaign.
Without being able to understand the gaps that exist in your paid and targeted campaigns, you will not be able to achieve the type of results your business deserves.
Speak with an experienced strategist today to see how we can bring your e-mail and PPC campaigns to the next level.
Call us at 770.817.9560.