ATLANTA'S BEST PPC AND PAID MEDIA AGENCY

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Partner with the conversion experts at Blueprint for more sales, customers, and ROI from your PPC campaigns.

SCHEDULE A DISCOVERY CALL CHAT WITH US ABOUT YOUR DIGITAL MARKETING

OUR PPC SERVICES

Proven Strategies For Short & Long Term ROI

PPC Strategy

Winning campaigns begin with winning strategy. From targeting research to landing page design, we know how to develop PPC strategy that generates meaningful conversions and results for your business.

Google Search

Effective Google search ad campaigns require precise keyword targeting, optimized ad copy, strong landing page experience, and clear conversion KPIs. We are experts at optimizing and scaling paid search campaigns and leveraging your full funnel of industry keywords.

Meta Ads

Meta is still a top platform for Paid Social. We use Facebook and Instagram for high to low funnel marketing goals, from awareness to leads and sales. We have the creative expertise to make you proud of your brand’s online presence.

Microsoft Ads

Microsoft Ads are a great way to supplement paid search and PPC efforts, typically at a reduced cost when paired with Google Ads.

Retargeting

Don’t let good data go to waste. We have the tools, experience, and know-how to properly leverage your first-party and retargeting audiences.

B2B PPC

We’ll use our experience generating B2B leads to create campaigns that get you qualified leads at a cost that works for you.

Google Display Ads

Reach potential customers across the web with engaging banners and video ads. We use Google Display Network for high funnel awareness, as well as retargeting and conversions.

YouTube Ads

YouTube offers great reach with the targeting capabilities of Google Ads and a way to generate deeper awareness of your products or services. It’s a great channel for businesses with a high volume of quality video content.

Performance Max

Though technically not a pay-per-click strategy, PMAX is the fastest way to access all of Google’s and Microsoft’s ad platforms. Combine your creative assets with the power of AI to create the most effective campaigns.

Google Grants

Our PPC team are experts at establishing, building, and optimizing Google Grant Ad accounts. We help nonprofits get the most out of their free $10k in Google Ads.

Google Shopping

We use Google Shopping campaigns in conjunction with other campaign types to help eCommerce businesses focused on ROAS and scaling online sales.

Local Service Ads

LSAs can generate warm leads for local service businesses. They are only available for certain advertisers, like lawyers, chiropractors, roofers, plumbers, and more. LSAs are managed on different platform than Google Ads.

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  • Unsure which keywords to focus your money on?
  • Not convinced your PPC is producing ROI?
  • Hit a ceiling with ROAS or lead volume?
  • Not happy with the quality of your Google Ad leads?
  • Having trouble scaling your campaigns?
  • Struggling to beat your competitor's search ads?
  • Not converting ad clicks into meaningful conversions?
  • Too busy to effectively test and optimize your ads?

CASE STUDIES

Celebrating Our Best Work

Car Accident Medical Care

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350+

new patients per month

$ 1

ranking for car accident doctor

$ 100k

monthly PPC spend

"We've opened more than 15 new locations since partnering with Blueprint. They drive thousands of leads for us every month. Their campaigns have played a huge role in our success and they're an integral part of our business strategy." - Dr. Michael Basille, CEO

Reclaimed Barnwood

300%

increase in Google Ad leads

100%

YoY growth

50%

email conversion increase

“I was so skeptical about Google ads and Blueprint proved me wrong. We’re up about 100% year over year. Their communication is great. I don’t think we would have made it as a small business if Blueprint wasn’t part of our team.” - Daniel Oehrke, Owner

Executive Leadership

BP-Case-Studies-IMG3

$ 1.5M+

one year PPC revenue

1,300%

increase in organic visibility

300%

monthly budget growth

"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."

Ready to Dominate Online and Grow Your Business?

Schedule Discovery Call – Chat with Blueprint about your marketing goals.
Learn how we can help and get your questions answered.

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Meta Ads campaign, and receive free personalized recommendations.

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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Bea

Bea

Client Administrator

Since graduating from college in 2012, Bea has been working online across various industries, gaining diverse experience and expertise. Outside of her professional life, she is a dedicated wife and mother of two wonderful girls.

Specialist in..

  • Client Support
  • Project Management
Danny

Danny

Account Executive

Danny fell in love with digital marketing while growing his personal brand in 2015, which lead him to Blueprint. Outside of work, he spends his time on family, faith, and finance.

Specialist in..

  • Account Success
  • Digital Strategy
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Danny
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FAQs

- Why don't I see my ads when I search for my best keywords?

There are a variety of reasons you may not be seeing your ads, including location targeting, budget limitations, ad scheduling, and your browsing history. You can check ads through the Google Ads Preview Tool without affecting metrics.

- Is Paid Search the same as Pay-Per-Click?

Paid Search refers to the ads you typically see on the Google Search Results Page, above the organic search results. Pay-Per-Click (PPC) is a bidding model that allows advertisers to be charged only when a someone clicks on their ad. Despite their unique meanings, the phrases PPC and Google Ads are often used synonymously with Paid Search ads.

- Is Paid Media the same as Pay-Per-Click?

Pay-Per-Click (PPC) is a type of auction model and bidding strategy where advertisers are charged only when users click their ad. The term Paid Media describes ads run through Google Ads, Meta Ads, and other paid search and social ad platforms. Paid Media campaigns sometimes use Pay-Per-Click bid strategies, like Manual CPC in Google Ads, but not always.

- Is PPC effective for B2B lead generation?

Yes, PPC and paid search can be highly effective for B2B lead generation. There is often less search volume behind revenue-driving keywords in B2B industries, requiring creative approaches to keyword and targeting strategies, as well as well optimized landing page to convert these competitive and sometimes expensive ad clicks.

- Is Google Ads better than Facebook Ads?

Google Ads is not inherently better or worse than Facebook Ads. They are two powerful ad platforms that can be used for both high and low funnel marketing goals. Google Search traffic is typically more qualified and expensive, while Facebook traffic is cheaper but has less purchase intent.

- What metrics are important for PPC campaigns?

For lead generation, it’s recommended to develop KPIs around PPC metrics like number of qualified leads, cost per lead, and lead score, and lead close rate. For eCommerce, valuable PPC metrics include return on ad spend, revenue, cost per purchase, customer lifetime value. Engagement metrics like Click Through Rate and Cost Per Click and also valuable.

- Which PPC channels should my business focus on?

The ideal channels depend on your target audience and goals; for example, Google Ads and LinkedIn are great for B2B, while Meta Ads and YouTube work well for consumer-focused campaigns.

- Should I expect my PPC agency to design my landing pages?

Some agencies include landing page design as part of their services, but it’s essential to confirm this upfront as others may only provide strategic recommendations.

- Will Google Ads help me show up more on Google Maps?

Certain Google Ads campaign types can help businesses gain visibility on Google Maps. Advertisers can place ads in Google Maps using Performance Max, as well as Search Ads using the Location asset. Local Services Ads are also recommended service businesses trying to gain local visibility.

Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!

Our BLOG

what we’re talking about

Ads for Nonprofits

Nonprofits have an incredible opportunity to harness the power of digital advertising to extend their reach and connect with more people. Free advertising programs allow these organizations to spread awareness, rally support, and connect with individuals aligned with their mission—all without significant financial constraints. Digital ads become a force multiplier for nonprofits, opening doors to […]

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Personal Injury Marketing for Chiropractors [GUIDE]

Personal injury marketing for chiropractors is a game-changer, offering a pathway to significantly expand your practice. In a competitive field where accident victims are increasingly seeking chiropractic care, it’s essential to stand out with targeted strategies that speak directly to this audience. Engaging and effective personal injury marketing can not only bring in new patients […]

Read More
The Importance of SEO for B2B Lead Generation & Business

  SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a website’s visibility in search engine results. It involves optimizing various aspects of a website—content, keywords, technical elements—to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. […]

Read More

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