PPC Quiz | Blueprint

Services
Goals
- Lead Generation
Featured Industries
About Us
- Case Studies
- Contact Us
Resources

Get Started With BLUEPRINT

We’re thrilled you want to work with blueprint!

We want to ensure that Blueprint is the right fit for you. Please answer the following questionnaire and we will get back to you. Thank you.
First Name*
Last Name*
Phone Number*
Email Address*
Comments
By submitting your phone number, you’re consenting to receive text message updates from Blueprint.
CAPTCHA
Email
This field is for validation purposes and should be left unchanged.

x

Services
Goals
- Lead Generation
Featured Industries
About Us
- Case Studies
  - AICA Orthopedics
  - THSC Case Study
- Contact Us
Resources

Services
Goals
- Lead Generation
Featured Industries
About Us
- Case Studies
- Contact Us
Resources

PPC Quiz

PPC Quiz

Name
First Last
Email
This Quiz is designed to test your knowledge of PPC advertising. The quiz consists of 13 multiple choice questions. You will have 5 minutes to complete the quiz.

Time Remaining

0 Hours 0 Minutes 0 Seconds

1. What does PPC stand for?
- Pay per click
- Pay per customer
- Pay per client
- Pay per cucumber
2. What is Google's PPC program?
- GoogleAds
- Bing Ads
- Ad World
- AdWords
3. Where on a Google search results page would you expect to see ads?
- Mixed in with the search results
- At the top and the right hand side of the page
- On the left hand side of the page
- In a pop up window
4. In 2013, how much revenue did Google generate through advertising?
- $5 billion
- $10 billion
- $25 billion
- More than $50 billion
5. What factors dictate whether and Ad Words ad appears in the top position?
- Just quality score
- Just the CPC bid
- Quality score and CPC bid
- None of these
6. Which of these things would improve your quality score?
- A higher click through rate for an ad
- Building a better quality landing page
- Increasing your AdWords budget
- Both the first and second options
7. You spend $100 on an ad campaign and make $250 in sales from it. What is the basic ROI of the campaign?
- 100%
- 50%
- 150%
- -50%
8. Which of these are all keyword matching options in AdWords?
- Broad, phrase, exact, negative
- Broad, phrase, narrow, negative
- Broad, phrase, exact, positive
- Wide, phrase, narrow, negative
9. Which of these phrases would count as a match if broad matching was used for the phrase “Men’s shoes”?
- Buy men's shoes
- Men's shoes
- Buy gentlemen's shoes
- All of them
10. Which of these phrases would count as a match if phrase matching was used for the phrase “Men’s shoes”?
- Buy men's shoes
- Buy gentlemen's footwear
- Best men's trainers
- All of them
11. Which of these phrases would count as a match if negative matching was used for the word men’s?
- Buy men's shoes
- Men's and women's shoes
- Best men's trainers
- None of them
12. If you wanted to include extra information in an AdWords ad, which of these would you use?
- Ad extensions
- Ad optimizer
- Ad preview and diagnosis
- You can't add extra information to AdWords ads
13. Assuming all have identical landing pages, which of the following advertisers will appear highest on the Google results page:
- Advertiser 1: CPC = $2.25, CTR = 3.45%
- Advertiser 2: CPC = $1.75, CTR = 4.30%
- Advertiser 3: CPC = $3.80, CTR = 1.4%
- Advertiser 4: CPC = $1.35, CTR = 5.9%

Get in touch with BLUEPRINT

Ready to partner with elite digital marketers and unleash the online potential of your business? Please submit the form below to request a discovery call, a free campaign review, or for all other inquiries.

"*" indicates required fields

Your Name*

Email*

Phone*

Business Name*

Website*

How much do you spend on digital marketing per month? (SEO, PPC, Facebook ads, etc)

Under $5,000

$5,000 to $10,000

$10,000 to $50,000

Over $50,000

What services are you interested in?

SEO

PPC

Paid Social

Google Grants

Email

SMS

Web Design

How can we help you?

Consent:

CAPTCHA

Consent

Sign up for the Blueprint newsletter to stay up-to-date on which strategies are working best for our clients!

By submitting this form, you agree to receive communications from Blueprint Digital, including emails, texts, calls, and automated messages. You can opt-out at any time.

Name

This field is for validation purposes and should be left unchanged.

Menu

Goals

Lead Generation
Awareness
Nonprofits
Ecommerce

Services

SEO
PPC
Paid Social
Email

Industries

Healthcare Marketing
Legal Services
Private Education
Local Services

About

About Us
Our Team
Case Studies
Contact Us

Resources

Blog
Campaign Quiz
Google Grants Quiz
Contact Us

Subscribe to Our Newsletter

Email(Required)

Phone

This field is for validation purposes and should be left unchanged.

770.817.9560

info@blueprintdigital.com

Follow Blueprint In Social Media

770.817.9560

info@blueprintdigital.com

Privacy Policy
Terms & Conditions

235 Peachtree St NE, Atlanta, GA 30303