SEO for Home and Commercial Service Companies

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Blueprint Digital helps home and commercial service companies like HVAC, water restoration, and pest control businesses get found online and grow with confidence. Our SEO for home services is built to help you rank higher, attract local customers who are ready to book, and turn every search into a new opportunity for your business.

Search Engine Optimization for Local Service Companies

Get Found by Customers in Your Area

Local SEO

We help your business appear in Googleโ€™s Local Pack and Maps results. Our team optimizes your Google Business Profile, citations, and local content so customers in your area can find you first.

On-Page Optimization

We optimize your site structure, service pages, and metadata to ensure Google understands what you offer and where you operate. Every improvement supports better rankings and stronger user experience.

Technical SEO

Our technical audits identify and fix issues that block visibility. From site speed and mobile optimization to schema and crawlability, we ensure your website performs at its best.

Content Strategy

We create content that addresses customer questions, establishes authority, and generates organic traffic. From blogs to service pages, we write with intent, helping you rank for the right keywords.

Review and Reputation Management

Reviews influence rankings and trust. We help you collect and showcase positive feedback, manage responses, and maintain a strong online reputation that drives local leads.

Conversion Optimization

Traffic is only valuable when it converts. We refine your siteโ€™s design, calls-to-action, and lead forms so your visitors turn into paying customers.

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  • Not showing up when customers search in your area?
  • Falling behind competitors on Google Maps?
  • Getting website visits but no calls or form fills?
  • Frustrated by low rankings and missed opportunities?
  • Unsure how to fix your siteโ€™s SEO issues?
  • Struggling to turn local searches into booked jobs?

CASE STUDIES

Celebrating Our Best Work

Corporate Speaking

72%

increase in leads generated

80%

YoY traffic growth

# 1

rank for executive communication training

โ€œTheyโ€™ve really taken the time to know what makes our niche B2B company so special. We get reliable monthly reports and we know we can ask questions to get clarity on the SEO metrics. Weโ€™re really happy with our traffic growth. Itโ€™s been fantastic working with Blueprint.โ€ - Meagan Perry, Marketing Manager

Bail Bonds

BP-Case-Studies-IMG6

Top 3

rankings in local pack across 8 locations

430%

in organic traffic after 1 year

80,000+

inbound calls driven in 6 months

"Blueprint is an incredible partner for our Atlanta Bail Bond Offices. They have helped our Google pins and website hit all time highs with online visibility. We are grateful for the team and excellence they bring to our campaigns."

Executive Leadership

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$ 1.5M+

one year PPC revenue

1,300%

increase in organic visibility

300%

monthly budget growth

"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."

Ready to Dominate Online and Grow Your Business?

Schedule Discovery CallChat with Blueprint about your marketing goals.
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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.ย  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being โ€œHumble, Hungry & Smartโ€. At home, heโ€™s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paigeโ€™s true passion lies in bringing clientsโ€™ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,ย  eventually bringing him to Blueprint. Outside of work heโ€™s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Danny

Danny

Account Executive

Danny fell in love with digital marketing while growing his personal brand in 2015, which lead him to Blueprint. Outside of work, he spends his time on family, faith, and finance.

Specialist in..

  • Account Success
  • Digital Strategy
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Home Services SEO FAQs

- What is SEO for home services?

SEO for home services helps businesses like HVAC, plumbing, pest control, and restoration companies appear higher in search results. It drives more local leads and increases calls from people ready to book.

- How does local SEO help home service companies?

Local SEO improves your visibility on Google Maps and local search results. It ensures nearby customers can easily find and contact your business.

- How long does SEO take to work for home service businesses?

You can expect to see progress within a few months. Consistent optimization, content updates, and review management create sustainable long-term growth.

- What makes Blueprintโ€™s SEO approach different?

We specialize in SEO for home services, combining local optimization, content strategy, and technical improvements. Every plan is customized to your market, service area, and business goals.

- Do I still need paid ads if I do SEO?

SEO builds lasting visibility, while paid ads deliver quick leads. Many of our clients see the best results using both together for steady and scalable growth.

- How do I know if my SEO is working?

We track keyword rankings, website traffic, calls, and lead forms. Youโ€™ll receive transparent reports showing measurable growth every month.

Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise
Drive Local Growth with Blueprintโ€™s SEO Expertise

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