Digital Marketing for Home and Commercial Service Companies

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Blueprint Digital helps home and commercial service companies attract more local customers and grow faster. As a specialized home services digital marketing agency, we focus on increasing your online visibility, generating qualified leads, and building reliable growth through SEO, paid advertising, and automation strategies designed for your industry.

CONNECT WITH BLUEPRINT FREE CAMPAIGN REVIEW

Marketing Solutions for Local Service Companies

Get Better Leads & Dominate Your Competitors

Local SEO

We help your business rank higher in Google Search and Maps. Our team optimizes your website, Google Business Profile, and content to attract more local leads ready to book.

Google Search Ads

Reach customers actively looking for your services. We create and manage Google Ads campaigns that drive high-quality calls and form submissions at a cost that supports your growth goals.

Meta Ads

Connect with local homeowners on Facebook and Instagram. Our Meta campaigns increase visibility, promote your services, and turn social engagement into real leads and scheduled jobs.

Local Service Ads

We set up and manage your Google Local Service Ads to capture warm, high-intent leads. Get verified, appear at the top of search results, and pay only for results.

Performance Max

Access every Google channel with one smart campaign. We use Performance Max to combine creative assets and AI targeting that expands reach and generates more leads for your service area.

Email & SMS

Keep leads engaged and customers returning. Our automated email and text campaigns confirm appointments, send follow-ups, and drive repeat business without extra time from your team.

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  • Losing to your competitors on Google Maps?
  • Losing money on ads that donโ€™t work?
  • Not seeing results from your website?
  • Wasting time with low quality leads?
  • Not sure how to make money from social media?
  • Struggling to keep up with email marketing?

Industries We Help Grow

Blueprint Digital supports a wide range of home and commercial service industries. We build tailored digital marketing strategies that help businesses like these attract qualified leads and increase local visibility.

  • Pest Control Companies
  • Water Damage Restoration Businesses
  • HVAC and Heating Services
  • Roofing and Remodeling Contractors
  • Plumbing and Electrical Services

CASE STUDIES

Celebrating Our Best Work

Corporate Speaking

72%

increase in leads generated

80%

YoY traffic growth

# 1

rank for executive communication training

โ€œTheyโ€™ve really taken the time to know what makes our niche B2B company so special. We get reliable monthly reports and we know we can ask questions to get clarity on the SEO metrics. Weโ€™re really happy with our traffic growth. Itโ€™s been fantastic working with Blueprint.โ€ - Meagan Perry, Marketing Manager

Bail Bonds

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Top 3

rankings in local pack across 8 locations

430%

in organic traffic after 1 year

80,000+

inbound calls driven in 6 months

"Blueprint is an incredible partner for our Atlanta Bail Bond Offices. They have helped our Google pins and website hit all time highs with online visibility. We are grateful for the team and excellence they bring to our campaigns."

Executive Leadership

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$ 1.5M+

one year PPC revenue

1,300%

increase in organic visibility

300%

monthly budget growth

"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."

Ready to Dominate Online and Grow Your Business?

Schedule Discovery Call – Chat with Blueprint about your marketing goals.
Learn how we can help and get your questions answered.

Free Campaign Review – Request a review of your SEO, Paid Search, or
Paid Social campaign and receive free personalized recommendations.

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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.ย  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being โ€œHumble, Hungry & Smartโ€. At home, heโ€™s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paigeโ€™s true passion lies in bringing clientsโ€™ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,ย  eventually bringing him to Blueprint. Outside of work heโ€™s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Danny

Danny

Account Executive

Danny fell in love with digital marketing while growing his personal brand in 2015, which lead him to Blueprint. Outside of work, he spends his time on family, faith, and finance.

Specialist in..

  • Account Success
  • Digital Strategy
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Home & Commercial Services FAQs

- What does a home services digital marketing agency do?

A home services digital marketing agency helps companies like HVAC, plumbing, pest control, and restoration businesses attract qualified local leads. At Blueprint, we combine SEO, paid ads, and automation to help you grow your visibility and book more jobs.

- How can digital marketing help my home service business grow?

Digital marketing builds awareness, improves search rankings, and generates consistent job requests from your local area. Whether through Google Ads, SEO, or social campaigns, our strategies help your brand reach homeowners and property managers at the right moment.

- What is local SEO?

Local SEO improves your search visibility within your service area. We optimize your website and Google Business Profile, manage your online reviews, and develop content that helps you rank in local results, so more people find and contact you.

- Are paid ads worth it for home service companies?

Yes. Paid ads help you reach ready-to-book customers fast. Google Ads, Meta Ads, and LSAs deliver measurable ROI when theyโ€™re properly managed. Our team creates and optimizes ad strategies that bring in quality leads at a sustainable cost.

- What is a good cost per lead for my business?

It depends on your service type, location, and margins. Weโ€™ll help you identify your ideal cost per lead (CPL) and build campaigns around profitable lead generation targets to ensure long-term growth.

- Why should I use email and SMS automations?

Automations help you follow up quickly, confirm appointments, and keep in touch with past customers. It improves the customer experience and increases repeat bookings without extra effort.

Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise
Drive Local Growth with Blueprintโ€™s Marketing Expertise

Our BLOG

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Personal Injury Marketing for Chiropractors [GUIDE]

Personal injury marketing for chiropractors is a game-changer, offering a pathway to significantly expand your practice. In a competitive field where accident victims are increasingly seeking chiropractic care, it’s essential to stand out with targeted strategies that speak directly to this audience. Engaging and effective personal injury marketing can not only bring in new patients […]

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The Importance of SEO for B2B Lead Generation & Business

  SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a websiteโ€™s visibility in search engine results. It involves optimizing various aspects of a websiteโ€”content, keywords, technical elementsโ€”to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. […]

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Chat With Blueprint About Digital Marketing for Home & Commercial Services

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