Everyone wants an envied newsfeed. To do that, consumers are seeking experiences and adventures worth capturing, and it doesn’t appear that this trend is going away anytime soon.
While this is great news for organizations like yours, you’re not the only destination people are considering featuring on their social media. Your nearby competitors are going after the same people. Whether it’s an escape room or an aquarium, local attractions are all vying for the same attention and dollars.
Today’s marketing landscape is far different than it was even five years ago, and your traditional marketing strategies could be falling flat. So, what can you do to stand out from the crowd?
First and foremost, your consumers are expecting their initial impression of you (which will likely be online) to be easy-to-use and just as good as other brands they interact with.
While most entertainment organizations know a website is a critical piece of their marketing strategy, it is usually one of the most overlooked elements. How consumer data is captured and stored is another vital component to these marketing strategies.
Are these parts of your organization performing at their fullest potential? If not, you risk sending potential customers to the attraction down the street.
Your organization is shaping people’s lives and memories by providing unforgettable experiences. Researchers have stated that consumers are drawn to art, creativity, storytelling, humor, wit, music, fantasy, and morality – all (or most) of which is provided by successful entertainment organizations.
Your fun-seeking customers are relentlessly searching for activities near them. By partnering with Blueprint, we can help share the excitement that awaits for them behind your gates.
Whether we’re producing high-quality videos or implementing Google ad campaigns, we will combine your thrilling stories with our digital marketing expertise to help more customers make memories with you.
Whether it’s on social media or your website, your digital footprint is a customer’s first impression. You want your customers to quickly and easily learn about your activities or buy tickets, especially on their mobile devices. Our experienced digital marketing specialists and creative design team work together to achieve the optimal digital experience for your customers.
Your target audience is already on social media, but targeting the right people is no easy feat. It requires careful strategy to ensure the right messaging hits the right audience at the right time. Our paid marketing specialists craft strategy and high-performing social media campaigns that increase brand awareness and sales.
Searching on the internet for “activities near me” is common for both locals and tourists. But is your organization appearing at the top of the search page? Without paid advertising on search engines, potential customers – especially those who are visiting the area – may not even know your attraction is an option. Blueprint has paid strategists that perform exhaustive key phrase research, then turn it in to high-performing paid search campaigns.