PPC for Dentists

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Paid search gives dental practices a direct way to reach patients who are ready to take action. Blueprint Digital offers dental PPC services that improve search visibility, manage spending carefully, and help convert clicks into calls and booked appointments as part of a more comprehensive dental marketing strategy.

PPC Services for Dentists

Reach Patients Ready to Book

Google Search Ads

Show up when people search for dental services in your area. We build Google Search campaigns around treatment-based keywords that bring in qualified calls and appointment requests instead of low-value clicks.

Google Local Service Ads (LSAs)

Appear at the top of Google with verified placement in eligible categories. Our team manages setup, targeting, lead controls, and optimization so your practice can generate stronger call volume from patients ready to schedule.

Retargeting

Stay visible to people who visited your site but did not book. Retargeting helps bring prospective patients back after their first visit so your practice stays in consideration during the decision-making process.

Meta Ads

Reach prospective patients earlier in their research process. Meta campaigns help highlight services, share proof, and support demand for treatments that may require more consideration before someone is ready to book.

Performance Max

Expand visibility across Google Search, Maps, YouTube, Display, and Gmail. These campaigns help promote priority services while using conversion data to guide spend toward the searches and audiences that perform best.

Google Display Ads

Build recognition across your market while supporting future patient demand. Display ads keep your practice in front of local audiences so your name stays familiar as people compare providers and treatment options.

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  • Spending on ads without seeing steady appointments?
  • Getting clicks but too few calls or form fills?
  • Unsure which campaigns are bringing in qualified patients?
  • Budget going toward searches that do not convert?
  • Trying to compete with larger dental groups in your market?
  • Hard to connect ad spend to actual appointment opportunities?

CASE STUDIES

Celebrating Our Best Work

Corporate Speaking

72%

increase in leads generated

80%

YoY traffic growth

# 1

rank for executive communication training

“They’ve really taken the time to know what makes our niche B2B company so special. We get reliable monthly reports and we know we can ask questions to get clarity on the SEO metrics. We’re really happy with our traffic growth. It’s been fantastic working with Blueprint.” - Meagan Perry, Marketing Manager

Bail Bonds

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Top 3

rankings in local pack across 8 locations

430%

in organic traffic after 1 year

80,000+

inbound calls driven in 6 months

"Blueprint is an incredible partner for our Atlanta Bail Bond Offices. They have helped our Google pins and website hit all time highs with online visibility. We are grateful for the team and excellence they bring to our campaigns."

Executive Leadership

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$ 1.5M+

one year PPC revenue

1,300%

increase in organic visibility

300%

monthly budget growth

"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."

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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife and two daughters.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
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PPC for Dentists FAQs

- What is dental PPC?

Dental PPC uses paid advertising on platforms like Google and Meta to help dental practices appear in front of people searching for care. It gives your practice immediate visibility and can support faster lead generation than organic channels alone.

- How does dental PPC help practices get more appointments?

Paid search places your practice in front of patients who are actively comparing providers or looking for a specific treatment. With strong targeting and landing pages, campaigns can drive more calls, forms, and consultation requests.

- How much should a dental practice spend on PPC?

Budget depends on your location, service mix, competition, and growth goals. We help practices set spending levels around treatment value, patient acquisition cost, and appointment capacity so campaigns stay aligned with performance goals.

- Which PPC platforms work best for dentists?

Google Search Ads usually capture the strongest booking intent. Local Service Ads can help in eligible categories, while Meta Ads support awareness, retargeting, and demand generation for treatments with a longer decision process.

- How do you track PPC results for dental practices?

We track calls, forms, booked appointment actions, and other key conversions tied directly to ad campaigns. Reporting shows which services, keywords, and campaigns are producing the best lead quality and strongest return.

- Should dentists use PPC and SEO together?

Yes. PPC helps generate visibility faster, while SEO builds a stronger long-term presence in search. Using both can help your practice stay visible across paid and organic results while improving lead flow over time.

Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC
Why Dentists Choose Blueprint Digital for PPC

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