AICA treats car accident victims and orthopedic patients at their medical clinics in Georgia.
Blueprint was hired to:
Competitive & expensive – Car accident victims are sought after online by injury lawyers with deep pockets, making them an expensive and tricky audience to reach. Local search and map results are an SEO battleground and Google Ad clicks can cost up to $1,000.
Customer hesitations – Car accident victims don’t know what steps to take, and orthopedic injury patients are often skeptical with high expectations. This makes it harder to convert traffic to leads, and leads to patients.
Limited demand – People only need injury care when they’re injured., so it’s hard to generate demand. And the short window of need in a competitive space makes it even harder to convert customers.
Search Engine Optimization, or SEO, is the art and science of increasing visibility in search engine results to attract more relevant traffic to your website. For AICA Orthopedics, we implemented a comprehensive SEO strategy aimed at driving personal injury patients, focusing on the highly competitive “accident” keyword space.
For AICA, our SEO strategies included
The results? AICA Orthopedics experienced a 236% increase in patients from SEO, more than double the nearest competitor’s share of voice for car accident keywords, and 30% increase in web conversions — all thanks to a tailored, data-driven SEO strategy.
A full funnel keyword strategy has helped us find cheaper leads, maximize patient volume, and improve overall ROI for AICA. With the high CPC’s of low funnel personal injury keywords, medical providers should experiment with high funnel keywords and lead capture strategies.
AICA’s keyword strategy features keywords you’d expect, like…
AICA orthopedics, doctor for auto injuries, car accident chiropractor
As well as hundreds of experimental keywords, like…
what to do for whiplash, should you go to the hospital after a car accident, car accident settlement
A quality landing page or lead capture strategy is critical in a competitive industry like personal injury care.
We use social media channels like Meta, X (Twitter), and TikTok to generate leads for AICA, with strategies like:
Sometimes it requires creativity to find the right ad targeting in a medical industry. Fresh creatives and ad copy are also critical to success. In the short window of demand, retargeting helps us stay in front of our audience as they make injury care decisions.
Performance Max is a relatively new Google Ads campaign type that uses AI to display ads across all Google properties in a single campaign. It’s a great strategy to supplement your paid search campaigns.
With a strong landing page and audience signals, we’ve raised AICA’s lead volume ceiling using Performance Max.
We use email & SMS automations to help AICA convert leads, raise awareness, streamline communications, boost compliance, generate reviews, and more! Blueprint specializes in ActiveCampaign for email and marketing automation.
These strategies enhance performance of our lead generation campaigns and boost AICA’s overall return on their marketing investment.
In 2024, AICA decided to reinvest some of the ROI from their marketing campaigns into a brand new website design and rebuild!
The relaunch is projected to deliver a 10% boost in organic traffic and 15% increase in conversions and new business generated online.
Real results delivered by Blueprint
The AICA–Blueprint partnership is stronger than ever. We are working to scale winning ad campaigns and Local SEO strategies as much as effectively possible. Future plans include helping AICA to …
We are grateful for the AICA team and proud to serve as AICA’s agency of record.
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New student organic growth
leads per month
digital budget growth
“I’ve worked with Blueprint over 8 years for PPC and 4 years for SEO. They actually care about your success. I consider the Blueprint team to be friends. They listen to what makes your business unique and can attract the right people. They’ve generated a ton of ROI.” - Jay Maurice, Founder & CEO
one year PPC revenue
increase in organic visibility
monthly budget growth
"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."
organic traffic increase
meta leads every month
email $ SMS conversions
“Blueprint built an online directory from scratch that ranked for almost every keyword imaginable after one year. Truly remarkable. They generate thousands of leads every month for our providers across the country and are an integral part of our organization. They’re experts at SEO, paid media, and marketing automation.”
