Skip to content
Home Blog Video Production The Four Steps to Pre-Production Planning for Video Film and Multimedia

The Four Steps to Pre-Production Planning for Video Film and Multimedia

  • Video Production
Blueprint Digital
Blueprint Digital

Insights from the Blueprint Digital team.

Do you want to know the secret four steps to pre-production planning? In the fall of 2011, I started working at Blueprint as a video production intern. I immediately began doing some work for clientele that required full productions. The projects covered everything from the video shoot to the postproduction editing. Most interns at other companies do not get hands on experience, but at Blueprint, I got to do everything. Of course, I did not get through my internship without help. I had many questions and my coworkers were always willing to help. The work environment in our office is great and probably a rare find. One of the things I quickly learned, during the time of my internship, was that pre-production is necessary!

The 6 P’s of Production

I already knew pre-production was an important process in production. One of my professors always said, “Be sure to remember the 6 P’s of production: Proper prior planning prevents poor production.”  

The Neccessity of Planning

However, if the talent is unprepared for a video shoot, you learn the hard way just how necessary it is to plan. Of course, you have no way of knowing whether talent will come prepared for a video shoot, but these are the 4 steps that I take to make sure things go smoothly and efficiently.

The Four Steps to Pre-Production Planning

1. Make sure the talent has enough notification for the production, and also a reminder.

2. Know about the topic of the production.  Take the time to research topic, and at least know a little background on the subject.

3. Get an outline together.

(a.) The outline is provided.
If it was possible, you went to talked to whoever is in charge of the production to get an outline from them or you got one approved by them.  What is most helpful is knowing your client’s expectations and what direction they want to take.

(b.) What outline? There isn’t one!
If needed, create an outline of the production yourself.  Even a short, undetailed outline is better than not having one at all.

4. Take time to set up. The worst thing you can do is not taking the time to properly set up. This is where the most mistakes are made. Especially if there is a mirror, or multiple cameras, etc. You need to be able to avoid anything in the frame of the camera that is not meant to be there!

If you follow these steps, then you will have done all the necessary pre-production planning. This way when it comes time to edit, the footage will not be an unorganized mess.

Ready to Dominate Online and Grow Your Business?

Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.

Related Posts

Digital Marketing for Orthopedic Surgeons

Digital Marketing for Orthopedic Surgeons

Orthopedic practices used to fill their schedules through physician referrals. Patients now find and choose their own surgeon online, often before a referral enters the picture. Someone with knee pain or a torn rotator cuff will research the problem and compare practices before calling any of them. Digital marketing for orthopedic surgeons reaches those patients[...]
How to Find AI Search Ranking Opportunities Your Competitors Are Winning (With Semrush)

How to Find AI Search Ranking Opportunities Your Competitors Are Winning (With Semrush)

If you’ve spent any time watching how people search over the past year, you’ve probably noticed a shift. More users are asking ChatGPT, Google’s AI Overviews, Perplexity, and other AI-powered search tools for recommendations instead of clicking through a page of blue links. While traditional SEO remains an important part of a digital marketing strategy,[...]
Personal Injury Marketing: A 2026 Playbook

Personal Injury Marketing: A 2026 Playbook

Injury care is one of the hardest categories in healthcare to market. Patients decide within days of getting hurt, and the keywords that reach them are among the most expensive in search. A practice can rank at the top of Google and still lose the patient to a competitor who answered the phone first. Personal[...]
Previous
Next

Partner with BLUEPRINT to reach your online goals, grow your business and reshape your story.

Get in touch with BLUEPRINT

Reach out to request a discovery call, a free campaign review, or for all other inquiries.

Subscribe to our newsletter