At Blueprint weโ€™ve been digging into the new Search GPT, and itโ€™s been fascinating to see how differences between it and Google search could shake up our industry. Googleโ€™s still the go-to with its established algorithms and familiar ranking factors, but Search GPT brings some game with AI-driven responses that feel more conversational and context-aware. […]

  SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a websiteโ€™s visibility in search engine results. It involves optimizing various aspects of a websiteโ€”content, keywords, technical elementsโ€”to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. […]

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When it comes to creating SEO content that drives traffic to your website, itโ€™s important to understand the two audiences you are serving: search engines and consumers. Ten years ago, SEO success largely revolved around achieving top keyword rankings in Google to attract online consumers to a website. Today, there are far more channels consumers […]