Management icon Peter Drucker believed that if you canโt measure something then you canโt manage it and what gets measured gets improved. These maxims still hold true today and are especially relevant to paid searchย marketing campaigns. Companies of all sizes use Google advertising to get in front of potential customers searching for products and services. […]
Why Conversion Tracking Is Essential for a Successful PPC Campaignย
November 14th, 2016 by Corey PurnellPPC Services in Atlanta, Now Certified – Premier
August 17th, 2016 by Jeff ClineFor some time now, Blueprint has been a part of the Google Partner network. As a Google-certified agency, the team of specialists at Blueprint help clients make the most of their online advertising efforts while building the foundation for their web presence.
Recently Blueprint was recognized for meeting the requirements of a top performing partner agency and awarded the distinction of Premier Google Partner.
According to Googleโsย official AdWords blog, โThe new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.โ
Distinguishing Between Primary and Secondary Keywords for PPC Campaigns
July 8th, 2016 by Jacob OliverMany factors should influence which keywords, or keyphrases, you focus on when building your PPC campaign including: search volume, competition, importance of a keyword to a clientโs success, where a keyword falls within the conversion funnel, AdWordsโ suggested bid, and more. It can be quite a challenge sorting through hundreds or thousands of keywords to […]
The Secret To Keeping PPC Costs Low
July 20th, 2015 by JeremyOkay, so maybe itโs not a secret, per se… But earning (and maintaining) a high quality score is the key element in keeping CPCs low; and it can be significantly more difficult than you may think. While Google uses several metrics to calculate each keywordโs quality score, in this article Iโllย discuss the one thing that […]
Can You Hear Me Now? PPC and Call Tracking
July 16th, 2015 by JeffLetโs face it, when it comes to marketing of any kind, the questions on any business ownerโs mind are โAm I getting the return on my investment?โ and more importantly โAre you getting my phone to ring?โ. The Problem with Tracking Phone Calls Tracking the true result of phone calls generated from any advertising source […]