At Blueprint we’ve been digging into the new Search GPT, and it’s been fascinating to see how differences between it and Google search could shake up our industry. Google’s still the go-to with its established algorithms and familiar ranking factors, but Search GPT brings some game with AI-driven responses that feel more conversational and context-aware. […]

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I have been designing consistently for four and a half years and have noticed some major global typography trends in marketing and in the social media world that we live in. We live in a DIY (Do It Yourself) era, where the popularity of handwritten fonts, indie and retro fonts has increased on marketing materials […]

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What Is Wolfram Data Drop? In March of this year, Wolfram launched an open service called Wolfram Data Drop. According to Wolfram’s website, Data Drop’s official function is to “add semantics to data and make it computable.” The service allows users to store data on the Wolfram Cloud for later visualization, querying, and analysis using […]

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If you’re a business owner or leader at a mid-size enterprise, you’re constantly striving to increase your customer base. To do this, customers need to be able to find your business on the Internet and engage with your brand on social media channels. Businesses often call on a digital marketing agency to facilitate these goals. Some […]

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In the ever evolving world of search marketing, there’s only one thing managers and strategists can expect; the unexpected. Just when the search ninjas and gurus of the world start feeling comfortable with the type of campaigns they develop and execute, search engines like Google go ahead and change the rules of the game. This […]

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