Author: Samantha Torres

Last week, our CEO Nathan, and I had the opportunity to present in Atlanta during a MasterClass. The focus of this half day of presentations and roundtable discussions was mobile. Certainly just the word ‘mobile’ is a broad subject, so the conversations varied from marketing tactics to app development to online reputation. 2015 has been […]

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Rich snippets are most often seen on a Google search page, alerting you to the rating of a restaurant or how long a recipe will take to complete. This contextual enhancement to content marketing might not seem like would be beneficial to your website if you aren’t involved with food, but this structured data can […]

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My previous article discussed the simpler side of conversion tracking in Google Analytics and its importance to business owners. Now that you’ve got the basics down, it’s time to discuss the top goal for most websites: contact form submissions. How your site is built will dictate which method you have to use. At Blueprint, most […]

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Conversion tracking allows business owners and digital marketers to better understand how their site is performing. Without this, you’re left with looking only at KPIs like sessions, device use and geographic locations. A site that has conversion tracking gives you much more information to not only how your visitors are becoming real customers, but also […]

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With the tools available to us in search engine optimization, such as rich snippets, media queries for responsive design and sophisticated conversion tracking, the line between SEO and development continues to blur. Keeping that in mind, I’ve compiled a list of resources I’ve used in the past to learn HTML & CSS, WordPress and jQuery […]

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