Many of our colleagues think that design is only about making things look pretty. But in reality, design is so much more than that. When done well, design is a fusion of art, science, and technology that builds on visual theories, psychology, sociology, marketing, and more to create an experience. In theater, a piece of work is called a production. Fitting, as there are multiple design aspects from stage and set design, to technical design and lighting design. So why don’t we consider a UX Design the same thing? There are just as many aspects that come together to complete the work. Come learn more about how to package the aspects of UX design in a way that shows how what we do is so much more than lipstick on a pig.
Attendees will be able to take away a more concrete way to describe the aspects that make up a design so that the full importance and scope can be understand by all disciplines.
With fifteen years of experience as an interaction designer and user researcher, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. At Oracle, Traci is responsible for helping to define the customer experience for a new Cloud Commerce Product. While working as a consultant for almost ten years, she worked on both enterprise and consumer projects across a variety of industries and domains. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA.