Traci Lepore

“Why Design Isn’t Just Lipstick On A Pig”

Session Summary

Many of our colleagues think that design is only about making things look pretty. But in reality, design is so much more than that. When done well, design is a fusion of art, science, and technology that builds on visual theories, psychology, sociology, marketing, and more to create an experience. In theater, a piece of work is called a production. Fitting, as there are multiple design aspects from stage and set design, to technical design and lighting design. So why don’t we consider a UX Design the same thing? There are just as many aspects that come together to complete the work. Come learn more about how to package the aspects of UX design in a way that shows how what we do is so much more than lipstick on a pig.

Session Takeaways
Attendees will be able to take away a more concrete way to describe the aspects that make up a design so that the full importance and scope can be understand by all disciplines.

Traci Lepore – @TraciUXD

With fifteen years of experience as an interaction designer and user researcher, with a focus on user-centered design methods, Traci has experienced a broad range of work practices. At Oracle, Traci is responsible for helping to define the customer experience for a new Cloud Commerce Product. While working as a consultant for almost ten years, she worked on both enterprise and consumer projects across a variety of industries and domains. Through her UXmatters column, Dramatic Impact, Traci hopes to infuse aspects of theatrical theory and practice into her design practice and bring a more empathetic and user-centered focus to her work. Traci holds an M.A. in Theater Education from Emerson and a B.S. in Communications Media from Fitchburg State College. She is a member of the Boston chapters of UPA and IxDA.

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