Putting great products and services into the world involves aligning the whole team with the importance of User Centred Design. As we work in ever more diverse formats and streams, effective team communications across disciplines and UCD leadership are vital. Increasingly, it’s our job to introduce people to the craft of UX and steer them through the design process, while they may misunderstand or disagree with us.
This interactive session will help you learn actionable techniques for engaging and communicating with stakeholders and cross-disciplinary colleagues. You will take away a better understanding of how to:
This session is aimed at anyone who wants to improve their communication skills.
Martina and James, authors of the Morgan Kaufmann book, Communicating the UX Vision, have spent years identifying interpersonal anti-patterns – the gaps in communication where confusion and hostility lie – and formulating positive patterns that can replace them, and make your team happier, more cohesive and more effective.
Martina leads the Product Design and Product Management practice at Pivotal Labs, London. She helps start-ups and enterprises establish more user-centred, lean and agile product innovation skills. She facilitates the cultural and organisational change required to collaborate and manage uncertainty more effectively to build better products. In her practice she focuses on bringing together a balanced team of practitioners with a shared empathy for users, business, technology and design.
Martina writes for Elsevier, mentors start-ups, hosts a range of UX community events and teaches user-centered design at the University of London.
