Dan Ramsden

“Mind the Gap – Taxonomies, Tags and Trajectories at the BBC”

Session Summary

In a perfect world the web would be made of small pieces, loosely joined. But even this perfect world implies there will be gaps. There are always gaps – spaces between the places we make.

This talk is about being mindful of the gaps. I’ll discuss how hierarchies set up one way of thinking about information architecture. But that there are other shapes out there to explore.

I’ll talk about the limits of domain-driven design. I’ll discuss how strategic design and bounded contexts create challenges when designing cross-product services.

I’ll introduce some practical techniques to overcome these challenges. I’ll describe how you can analyse gaps and transitions at both a macro and micro level to design better experiences and information architecture.

Session Takeaways

Dan Ramsden – @danramsden

As Creative director for user experience architecture (UXA) at the BBC I lead a team of IA specialists. I’m responsible for defining the professional practice of UXA at the BBC and ensuring that we’re creating information architecture that delivers the best possible experiences to our audiences. I’ve previously worked for agencies and I ran a theatre company.

I now design labels, vocabularies, URLs, navigation, strategies and processes.

I try to create digital experiences that feel just as intuitive to explore and enjoy as the most delightful places in the real world, but make the most of the potential of digital technology. I live just outside Sheffield (UK) with a wife, a child and a cat called Rosa.

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