Carolyn Dew

“(Not) Designing for Ourselves: A Case Study from the U.S. Web Design Standards”

Session Summary

When we started designing a pattern library for the U.S. government — what’s now become the “U.S. Web Design Standards” — we thought organizing the site itself would be easy. Designing anything would be so much easier if we could design for ourselves, instead of having to deal with clients and users, right?

We were really wrong.

Once we started listening to designers and developers, we quickly learned that our assumptions–and even some common practices in popular pattern libraries and frameworks–didn’t align with actual user needs nearly as much as we’d hoped. We never knew that categories like “component”, “element,” and “patterns” were elegant, but didn’t work of our designers. We learned that developers and designers want more than just instructions for implementing each component. And a big lesson for us was that developers don’t just implement components; they play with them first. We’ll candidly discuss the wrong turns we took, the lessons we learned about building usable pattern libraries, and how we’re planning on proceeding.

Through it all, we learned a repeated lesson: Even though we were designing a library for ourselves (and people like us), we couldn’t assume we knew what worked well. Research helped us help ourselves, and it can help you, too.

Session Takeaways

Carolyn Dew – @carodew

Carolyn Dew is a user experience designer and researcher at 18F, a digital consultancy within the federal government, working from Atlanta, Ga. She recently worked on alpha version of the draft U.S. Web Design Standards as part of a collaborative team of designers and developers from 18F and the U.S. Digital Service. Previously she worked on enterprise software involved in generating $4 billion in annual ad revenue at Turner Broadcasting, Inc., and has worked extensively in the nonprofit sector as well.

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