Facebook Marketing Quiz

Time Remaining

Features, Tools & Specs

1. How many different Facebook Pixel Standard events are there?

5
9
17
23

2. In order to have a chance for success, what is the minimum number of conversions recommended by Facebook to keep the campaign delivering?

15-25 per campaign and week
5-15 per ad set and week
15-25 per campaign and week
50+ per ad set and week

3. Which of these cannot be used to create a custom audience?

Lead form completion
Video views
Advert views
Event responses

4. How often does Facebook update a Custom Audience from a Website?

Continuously
Once a day
This audience can only be updated manually.
When the retention period is reached

5. What's the maximum level of audience accuracy offered by Facebook when creating a Lookalike?

10%
15%
20%
25%

Analysis & Optimization

6. A campaign with the objective of generating leads via a form on landing page reports 100 clicks, however I have got 200 new leads in my DB. The only way to reach that landing page is from the Facebook ads, thus no traffic is coming from Google or other sources. How is this possible?

Some users have clicked and converted twice
As users engage with the post, some of their friends have been reached, even if they were not part of the campaign targeting.
Facebook often reports wrong data when compared with Google Analytics or other reporting platforms.
Because the campaign frequency is 2

7. In a campaign paying for impressions, and assuming a constant CPM, which of the following statements about CTR is correct?

When CTR increases, CPC increases
When CTR increases, CPC decreases
When CTR increases, CPA decreases
When CTR increases, CPA increases

8. What is the minimum number of users required in an audience in order to show data in Audience Insights?

100 monthly active users
1,000 monthly active users
5,000 monthly active users
10,000 monthly active users

9. If you own 3 different websites, each of which has its own Facebook Page, what is the minimum number of pixels required to track your campaigns?

One pixel for each website
One pixel for each Facebook Page
One pixel for all websites
One pixel for each different conversion to be tracked

10. What is the meaning of CPC?

Cost per Conversion
Cost per Country
Cost per Campaign
Cost per Click

Campaign Creation & Strategy

11. In how many levels are Facebook advertising campaigns structured?

ONE
TWO
THREE
FOUR

12. Why is a campaign running in a western market between December 1st and 21st likely to be more expensive than during any other dates?

Because Facebook increases the prices at Christmas on purpose
Because of the extra campaigns and advertisers, which increases competition.
Because users are more distracted than usual trying to organize their Christmas holidays, and thus it's harder to reach them.
Because at Christmas, most users prefer to buy at 'bricks and mortar' shops, and thus it's harder to get them to pay attention to Facebook ads.

13. When creating a campaign Facebook is showing an estimated audience size of 10,000 users, however after a few days the frequency is 2 and only 1,000 users have been reached. Which of these is more likely to be the reason for this?

The campaign is optimized for conversion
The campaign is optimized for reach
The bid is automatic or too low
It's a poor quality ad that is not interesting to users

14. A new brand is starting to advertise on Facebook, with the ultimate goal of selling a $1,000 product. Which of these is probably the best strategy?

Create a sales funnel with several steps, and don't push sales of the product until the last steps of that funnel.
Create a dedicated landing page and send as much traffic as possible directly to it.
Optimize the campaign for conversion and pay for clicks, as this will ensure only quality users will click on the ad
Use a video campaign explaining in detail the product features, as users pay more attention to video than to other content types.

15. Which of the following audiences is likely to produce more conversions and better results?

You Page Followers
A combination of demographics and a few related interests
Retargeting users who visited your eCommerce website, but didn't finish the transaction
A Lookalike from your newsletter subscribers

Policies & Guidelines

16. I have a campaign with good results, so I make two copies of it with the only change being to use a different ad images in each campaign. What is likely to happen?

Costs will increase and delivery will slow
Conversions will likely triple
Ad frequency for each campaign will be lower
Relevance score will drop

17. The following ad copy has been disapproved by Facebook, what is likely to be the reason? 'The best Scotch for men in there forties, just like you!'

It uses the word "you"
It tries to promote alcohol
It uses personal attributes
The grammar is incorrect

18. Which of these tactics is not allowed to get users attention in a video ad?

Bright flashing colors in the first seconds of the video
Text asking users to click on the video to activate the audio
Running a video or animation shorter than 10 seconds, as it's a way to ensure users will watch the whole content
Include an arrow pointing to the call-to-action button located in the bottom-right corner

19. Which of these data cannot be requested in the form used in a Lead Ad?

Personal phone number
Home address
Medical condition
Number of kids

20. Which of these elements is required to create a Lead Ads campaign?

A call-to-action button
Requesting the user's email address
A lead magnet or offer in exchange of user's data
A link to your company privacy policy