Shiloh Barnat

“Let’s Get Physical: Scaling UX Strategy for Spatial Interactions”

Session Summary

We’ve all come to expect to move through information decisions visually. Enabling visual room selection for Hilton Hotels, like selecting airplane or concert seats, included digitizing over 650,000 hotel rooms across more than 4,000 hotels across 11 brands in 80+ countries worldwide—a first for their industry! Leading groundbreaking large-scale UX strategy like this requires us to move way beyond old school information architecture and interaction design to envision, define and create scalable business processes and automated data transformation applied not just to information presented through pixels on screens but to humans moving through physical spaces in the “real world.” Our work is getting more physical. We’ll share lessons learned, tips and our overall strategy for diving into human-spatial IA at such a grand scale in a hurry and open the discussion around what this trend of IA getting physical means to us all.

Shiloh Barnat – @lokion

Shiloh Barnat leads people-oriented processes to produce more usable interactive products. She brings a deep understanding of user-centered online experience design processes and broad experience with online strategy, audience analysis, user testing, and information architecture.

Shiloh’s web career began in 1995 at the University of San Francisco, where she pioneered distance education by introducing and supporting online certification programs through the College of Professional Studies at McClaren School of Business. Later she applied her growing skills proactively to the nonprofit sector as a technology consultant for, managing their first completely online volunteer mentorship program and conducting technology audits for strategic planning.

Relocating to Memphis in 1999, Shiloh has provided strategy consulting, audience analysis, persona creation, usability consulting and/or direct user testing for GE, FedEx, ServiceMaster, International Paper, AutoZone, St. Jude Childrens’ Hospital and so many more.

A recognized UX Strategy leader and innovator, she has cultivated a thriving talented team of interaction designers, ux strategists, creatives, business analysts, information architects and quality assurance testers at Lokion where she leads digital transformation, ideation, audience research and interaction design efforts for groundbreaking custom development initiatives and large ecommerce projects leading to stellar customer experiences.

Shiloh holds a BA in Philosophy and Political Science from Tulane University and an MA in Sociology from the University of New Orleans. She has taught Usability Testing and User Experience Strategy at local universities and spoken at national UX strategy and design research events. She is passionate about her work and brings an energetic spark to every project she touches.

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